Search Engine Optimization Executive

Dialled In offers sales and marketing consultancy services to SMEs and Owner Managed Businesses across the UK. We work with growing businesses through the development and implementation of strategic marketing plans to become their in-house sales & marketing department, at a level that suits their budgets and timescales.

Location: Sheffield, S11

Salary: £29,000 - £32,000 DOE

Reporting to: Directors/Office Manager

Purpose of role: We are looking for a data-driven and proactive SEO Executive to manage and optimise search engine visibility for a range of client accounts, as well as our own Dialled In channels. The ideal candidate will have a strong grounding in technical SEO and be confident using analytical tools to diagnose and resolve issues that impact site performance. Alongside this, you’ll deliver strategies that improve rankings, drive traffic, and generate measurable results.

Main Responsibilities:

• Managing keyword research and SEO audits to identify opportunities
• Implementing on-page and technical SEO best practice
• Monitoring analytics, preparing reports, and making data-led recommendations
• Supporting wider marketing campaigns with SEO insight and content optimisation

Key Result Areas:

• SEO Strategy & Implementation

• Carry out keyword research and competitor analysis to guide content strategies
• Implement on-page SEO, including optimising metadata, headings, content, and internal linking
• Conduct technical SEO audits and coordinate fixes (site speed, crawl issues, indexing, schema, etc.)
• Support with off-page SEO activity such as backlink analysis and link-building opportunities

• Work with the content team to ensure all blogs, web copy and landing pages are optimised for search
• Write and edit long-form SEO copy such as blogs, guides, and service pages, ensuring content is high quality, keyword-focused and structured for both users and search engines
• Provide guidance on content strategy to improve rankings and engagement
• Stay up to date with SEO trends and algorithm updates, adapting strategies where needed

• Monitor organic performance using tools such as Google Analytics and Google Search Console and report on technical issues impacting visibility
• Track keyword rankings and site performance
• Produce monthly reports for clients with insights and recommendations
• Use data to demonstrate ROI and improve ongoing strategies

• Liaise with the wider marketing team to integrate SEO across campaigns
• Provide SEO insights during website builds, content planning, and digital marketing activity
• Attend occasional client meetings to present results and recommendations

• Effectively manage time across multiple client accounts
• Maintain consistent attention to detail and accuracy in all deliverables
• Ensure deadlines and client expectations are met

PERSON SPECIFICATION

ESSENTIAL

• Experience:

• Proven experience in SEO, including on-page, technical and off-page optimisation.
• Strong technical SEO skills, with hands-on experience resolving issues such as site speed, crawl errors, indexing, structured data, redirects, and mobile optimisation.
• Experience with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs)
• Demonstrated success in improving rankings, traffic and conversions.
• Understanding of core digital marketing principles and how SEO supports them
• Copywriting and content optimisation experience

• Analytical mindset with ability to interpret data
• Strong attention to detail and accuracy
• Excellent time management and organisation skills

• Passionate about SEO and digital marketing and willing to stay up to date with trends and changes
• Ability to embrace change
• Willing to work flexibly

• Willing to undertake further development

DESIRABLE

• Experience:

• Agency Experience

• Relevant qualifications in marketing or related fields (e.g., degree level, CIM)

Benefits:

• Salaries: Reviewed continuously, with a formal 12-month appraisal and salary review based on performance, goals, targets, and successes.
• Bonuses: Considered on an ad-hoc and discretionary basis, depending on individual performance, goals, and contribution.
• Holidays: 31 days annual leave including bank holidays.
• Study Support: We invest in our team’s learning and development. Paid study support is provided where relevant, including 5 revision days per exam and an additional day for the exam itself.
• Flexible Working: We offer flexibility around our core hours of 10am–4pm.
• Annual Leave Purchase Scheme: Our scheme allows employees to buy additional days of annual leave beyond their standard entitlement.
• Professional Membership: We will reimburse the cost of one relevant professional membership each year upon receipt of expenses.
• Regular Social Events: We make time to catch up outside of work too, with regular team lunches, nights out, and seasonal socials.

The ideal candidate will be analytical, proactive, and results-focused with a strong passion for SEO. You’ll enjoy problem-solving, spotting opportunities, and using data to shape strategies that help businesses grow. You’ll thrive in a fast-paced, multi-client environment and bring both technical expertise and creativity to the role.

If you are interested in applying, please send your CV to belindac@dialledin.com.