Your tasks
Reporting to the International VP of Growth, the Director of Global Paid Media (f/m/d) will be responsible for defining strategy, driving execution, and overseeing day-to-day operations across all digital media investments at Clark. This is a pivotal leadership role within the Global Growth organization, as digital media serves as a fundamental driver of brand awareness, customer acquisition, and long-term growth across all geographies.
This role requires deep expertise in paid media management at scale, a strong track record of people leadership, and a passion for innovation in the ever-evolving digital media landscape. The ideal candidate will demonstrate fluency across dominant platforms (Google Ads, Meta) as well as emerging formats such as influencer marketing, podcast advertising, digital out-of-home (DOOH), connected TV (CTV), and other programmatic channels.
Your main tasks will include :
1. Team Leadership
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Lead and develop a high-performing global paid media team structured around core verticals:
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Paid Search & Google Ads
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Paid Social & Display
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Affiliates & Large Publishers (including influencers and podcasting)
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Foster a collaborative, inclusive, and high-standards culture, with a strong emphasis on mentorship, career development, and team empowerment.
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2. Paid Media Strategy & Operations
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Own the global paid media strategy and execution roadmap across all digital channels.
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Champion martech integration to support automation, personalization, measurement, and test-and-learn capabilities.
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Manage direct relationships with major media partners (e.g., Google, Meta, TikTok, large publisher networks).
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Ensure tight collaboration with cross-functional teams in Product & Technology, Sales, Finance, Legal, and local market teams.
3. Performance Accountability
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Take full ownership of paid media performance metrics, including media spend efficiency, customer acquisition cost (CAC), and return on investment (ROI).
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Ensure rigorous measurement frameworks are in place to optimize campaigns for both short-term performance and long-term customer lifetime value (CLV).
4. Stakeholder Engagement
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Serve as the strategic voice for paid media within the Global Growth organization and beyond.
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Effectively communicate plans, insights, and results to senior stakeholders and cross-functional teams.
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Act as an internal thought leader and advocate for innovation across paid media channels and methodologies.
5. Talent Development
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Create a culture of continuous learning, experimentation, and operational excellence.
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Attract, nurture, and retain top talent to build a world-class media organization that supports Clark’s global growth ambitions.