At a Glance
- Tasks: Lead content strategy and create engaging materials for a fast-growing FinTech startup.
- Company: Dynamic venture-backed FinTech startup at the forefront of digital advertising.
- Benefits: Competitive salary, equity, and rapid career progression opportunities.
- Other info: Work closely with founders and a motivated team across UK and US markets.
- Why this job: Shape the brand narrative while making an impact in the digital economy.
- Qualifications: 4+ years in B2B content marketing with exceptional writing and storytelling skills.
The predicted salary is between 40500 - 49500 £ per year.
We're working with a fast-growing venture-backed FinTech startup, operating at the intersection of digital advertising and the wider digital economy. As the business expands into the US, we're looking for a Senior Content Marketing Manager/Lead to take ownership of its content strategy, brand narrative and thought leadership. This is a strategic but genuinely hands-on role, ideally suited to someone who enjoys shaping the bigger picture while still creating and delivering exceptional content themselves.
What you'll be doing
- Own the narrative: Develop the company's content strategy, positioning, messaging and editorial direction across the UK and North America.
- Build a content engine: Turn podcasts, events, research, interviews and industry insights into engaging, reusable content across multiple channels.
- Create compelling content: Write and edit articles, newsletters, LinkedIn posts, video scripts, case studies and sales materials, making complex subjects easy to understand.
- Build founder visibility: Develop the founders' personal brands through thought leadership, LinkedIn content and ghostwriting.
- Drive delivery and results: Manage the content calendar, coordinate external creative and production partners, and measure content performance and commercial impact.
What we're looking for
- 4+ years' experience in B2B content marketing, with proven ownership of content strategy and delivery.
- Exceptional writing and storytelling skills, particularly when communicating complex technical or financial concepts.
- Experience creating and repurposing content across multiple formats, rather than producing standalone pieces.
- Strong understanding of B2B LinkedIn, thought leadership and organic content distribution.
- Comfortable working autonomously in a small but mighty, fast-moving business, combining strategic thinking with hands-on execution.
Highly valued
- Experience creating content across the digital economy such as for AdTech/Programmatic, Affiliate, Creator Marketing.
- Experience working in, or closely with, FinTech or related SaaS tech platform.
- Founder-led content, including ghostwriting.
- Creating or managing podcasts, video production, industry events or international marketing, particularly the US.
What's on offer
- Equity
- Career progression - the right candidate will progress to Head of / Director of quickly, with team/junior management responsibilities.
- Work closely with the founders and a motivated cross-functional team.
- UK and US markets (UK hours).
- Play a central role in developing the marketing function.
Senior B2B Content Marketing Manager (£60k - £70k + equity) in London employer: Diagonal recruitment
As an AI Architect at our company, you will be part of a forward-thinking team dedicated to designing innovative AI solutions that drive real business impact. We pride ourselves on fostering a collaborative work culture that encourages continuous learning and professional growth, offering competitive benefits and perks that are amongst the best in the industry. Located in a vibrant tech hub, our workplace not only provides access to cutting-edge technologies but also a supportive environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Content Marketing Manager (£60k - £70k + equity) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diagonal recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diagonal recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diagonal recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diagonal recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B Content Marketing Manager (£60k - £70k + equity) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diagonal recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diagonal recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diagonal recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diagonal recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diagonal recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diagonal recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
