At a Glance
- Tasks: Drive performance advertising sales and secure high-value client budgets.
- Company: Dynamic ad platform in London, experiencing rapid growth.
- Benefits: Up to £80k base salary, 50% commission, hybrid working, and comprehensive benefits.
- Other info: Opportunity for leadership growth in a collaborative environment.
- Why this job: Join a flagship product launch with significant impact and visibility.
- Qualifications: Proven sales success in performance advertising and strong consultative skills.
The predicted salary is between 48000 - 112000 £ per year.
Our client is an established full-funnel display and video ads platform based in London (150+ people) and is in serious growth mode. As the Performance Advertising Sales Lead, you will be the commercial driver of their new performance product — winning budgets directly from clients/brands based on agreed outcomes (working to CPC, CPA or CPL metrics) as well as striking up revenue-generating partnerships with leading affiliate networks.
The role
- Own the performance sales pipeline end-to-end: securing high-value deals, proving ROI through pilots, and converting success into scalable adoption.
- Deliver a clear sales strategy around CPC/CPA, retargeting, and intent-led campaigns.
- Partner with activation teams to ensure seamless campaign launch and scale.
- Build benchmarks, case studies, and playbooks to drive repeatable growth.
- Up-skill the wider sales team on performance offerings and standardise reporting.
- Feed market insights into product pricing, positioning, and evolution.
- Prepare for future leadership by shaping structure and best practice for a specialist sales team.
About you
- Proven success selling performance or programmatic solutions to clients directly.
- Strong knowledge of pixels, tracking, and measurement.
- Consultative, strategic, and comfortable influencing senior decision-makers.
- Collaborative mindset with appetite to mentor peers and step into people leadership as this revenue stream grows.
What’s on offer
- Up to £80k base + 50% commission with strong accelerators.
- Hybrid working, London HQ.
- High visibility and direct impact as you launch and scale a flagship new product.
- Full benefits package: 28+ days' holiday, private healthcare, pension, life cover, wellbeing support & much more.
Performance Advertising Sales Lead - Client Direct in London employer: Diagonal recruitment
Diagonal recruitment is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the AdTech sector. With a focus on employee growth, you will benefit from hybrid working flexibility, comprehensive health plans, and generous holiday allowances, making it an ideal place for those seeking meaningful and rewarding employment in London.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Advertising Sales Lead - Client Direct in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diagonal recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diagonal recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diagonal recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diagonal recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Advertising Sales Lead - Client Direct in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diagonal recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diagonal recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diagonal recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diagonal recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diagonal recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diagonal recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
