Senior Brand Manager - Guinness in Westminster

Role Overview: At Diageo, your role will focus on driving Guinness's off‐trade growth, unlocking year‐round penetration and frequency across Grocery, Convenience and Digital channels, while building brand desirability and promoting at‐home quality perceptions.

Role Dimensions: Guinness is one of the most iconic brands in the world and is enjoying a period of exceptional growth as No.1 beer in GB. This role looks to unlock the next chapter of growth of Guinness in the Off‐Trade, doubling Guinness share by unlocking all‐year‐round penetration and frequency, converting seasonal shoppers into repeat purchasers across the portfolio.

Responsibilities:

• Lead the cross‐functional delivery of the next phase of Guinness off‐trade growth, across Grocery, Convenience and Digital, driving sustainable volume and value growth in collaboration with key strategic customers.
• Build desirability and elevate at‐home quality perceptions, positioning Guinness as the premium choice for meaningful, high‐quality occasions linked to sport, food and social rituals.
• Establish and embed a test‐and‐learn culture, enabling rapid insight generation, agile optimisation and the fast scaling of ideas proven to drive impact.
• Define and embed a clear pack and price architecture strategy, fully integrated into the annual commercial and planning cycle to support premiumisation and long‐term growth.

Qualifications:

• Minimum 8+ years' experience in consumer marketing and/or off‐trade channel roles, with a proven track record of delivering incremental brand and category growth.
• Proven experience leading end‐to‐end marketing campaigns, managing an integrated agency ecosystem from briefing through to execution across the full media mix and into point of purchase, in close collaboration with customers.
• Experience working in matrixed organisations with multiple stakeholders across Global, in‐market and commercial teams.
• Strong ability to translate consumer, shopper and cultural data into actionable insight, driving clear brand and commercial outcomes.
• Demonstrated capability to use data, performance learning and effectiveness metrics to improve marketing prioritisation, decision‐making and return on investment over time.

Leadership Capabilities:

• Win through Execution: High standards of delivery: high energy and ambition to achieve successful outcomes. Balances analysis and execution and adjusts thinking in the face of new information. Actively spots opportunities or issues and identifies which are urgent and important. Generates a range of workable solutions, decides what should be done and takes action.
• Shape the Future: Sees the big picture and possibility from multiple angles and through a creative lens. Frames issues in a way that creates clarity and incorporates others' best thinking. Accurately digests large amounts of information and breaks down complex problems thoroughly. Challenges themselves and others to take on new or unfamiliar tasks and ways of working.
• Invest in Talent: Displays confidence in their ability to meet challenges and succeed. Maintains belief and optimism and bounces back quickly from setbacks or failures. Demonstrates a realistic and thoughtful awareness of their own capabilities. Proactively seeks feedback and development for growth and takes action.

Additional Leadership Approaches:

• Draws on a variety of influencing styles to engage different audiences.
• Finds broader meaning in their work and aspires to make a significant difference.
• Reads their environment and understands how culture and context influences people.

Company Overview: With over 200 brands sold in nearly 180 countries, Diageo is the world's leading premium drinks company. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the future. Passionate people collaborate, innovate and grow, unlocking a brighter, more exciting future.

Flexible Working & Inclusion:

• Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you are supported to manage your wellbeing and balance your priorities from day one.
• Diversity statement: Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense, building an inclusive culture where everyone feels valued and belonging. We welcome and celebrate people of different gender, ethnicity, ability, age, sexual orientation, social class, educational background, experience and mindsets.