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For Companies At a Glance
- Tasks: Lead innovative consumer planning initiatives and drive breakthrough ideas for Diageo's growth.
- Company: Join Diageo, a global leader in beverage alcohol, committed to diversity and innovation.
- Benefits: Flexible working, competitive salary, and opportunities for personal and professional growth.
- Why this job: Be at the forefront of shaping consumer experiences and driving sustainable innovation.
- Qualifications: 6+ years in innovation and insights with a passion for creativity and consumer understanding.
- Other info: Collaborative culture that values diverse perspectives and encourages experimentation.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting new global position to join the Breakthrough Innovation team as a Consumer Planning Manager, supporting the Global Head of Strategic Planning and Insights in leading, shaping, enabling and delivering Diageo's Breakthrough Innovation Agenda across four strategic pillars: Next Gen TBA, Transformational Convenience, Premiumisation & Personalisation and Sustainability. The role requires expansive and experimental innovation to develop, learn and assess new ideas beyond current capabilities, portfolios and core business delivery systems. It serves two interlinking business imperatives: growth ambitions and the Society 2030 mission. The role reports to the Global Head of Strategic Planning and Insights and is accountable for putting the consumer at the heart of the Breakthrough Innovation agenda.
Responsibilities
- Partner with Breakthrough Innovation Managers across the Transformation Convenience and Premiumisation & Personalisation pillars to ensure consumer-centric thinking from opportunity identification to proposition development, testing and delivery.
- Champion creativity in bringing propositions to life, supporting the team in unlocking opportunities in the most creative ways including concept development.
- Support the Global Head of Strategic Planning and Insights to lead the business in unlocking powerful new ways of delivering current and future consumer understanding, translating these into breakthrough ideas and creating agile, iterative testing using agile and emerging methodologies (including AI).
- Support Project Managers in the relevant teams by being the consumer planning champion, ensuring projects are strategically grounded in rich current and future consumer understanding; creatively imagined with consumer centricity at the heart of propositions and business models; and include learning plans for each stage of the Ignite process with cutting edge agile, iterative and emerging testing solutions.
- Support the Head of Strategic Planning and Insights to implement and continuously improve the Breakthrough Innovation Planning framework and capabilities that encompass both a data-driven approach to future strategy and an exploration agenda for Breakthrough Innovation.
- Support the Head of Strategic Planning and Insights in creating cross-platform insights solutions, establishing best-in-class insights, tools and processes to lead strategic platform development and respond to platform complexity.
- Contribute to foresights generation, including trend mapping, scenario inputs, external partner learning, or synthesizing foresight outputs into project implications.
- Manage cross-functional teams to implement new research methodologies that unlock powerful consumer insights.
- Champion the Breakthrough agenda within the business and ensure breakthrough planning expands boundaries and capabilities to deliver transformation growth.
- Identify consumer-driven future opportunities and translate these insights into actionable plans for relevant strategic pillars.
- Build a sustainable and vibrant consumer culture across the Breakthrough innovation team, supporting wellbeing through ambiguity and contributing to a positive culture.
- Create the conditions to enable novel solutions, from experimentation to continuous test and learn.
- Build strong internal interdependencies (Innovation, Consumer Planning, R&D, GBT, Digital Transformation, D2C, key global markets) to enable agile delivery of breakthrough innovations and new business models.
- Build strong relationships with the Global Culture and Futures Planning team to translate preferable futures into programmes and projects that align the Breakthrough Innovation pipeline with company strategy.
Qualifications and Experience
- 6+ years' experience in innovation, insights, planning, preferably with experience delivering breakthrough, disruptive or novel products or capabilities within established organisations.
- Ability to generate and use insights to create winning strategies with strong creative judgement.
- Strong analytical, systems-thinking, able to create credible strategies from a blank page and translate the unknown into real business practices.
- Strong influencing skills and ability to work across teams and functions.
- Evidence of working comfortably in a highly ambiguous environment, balancing multiple projects and priorities.
- Passionate about shaping the future and consumers.
- Creative flair to translate strategies into exciting, tangible consumer propositions that can shape the future of the business.
- Broad experience from products to digital desirables.
- Entrepreneurial spirit with curiosity and a desire to think and do things differently.
Key Stakeholders
- Breakthrough Innovation Director and Leadership Team
- Breakthrough Innovation teams
- R&D
- Consumer Planning community
- GBTs/Markets
Enablers to Success in Role
- Innovative and creative but also intellectually rigorous in thinking — authority on both the art and science of Planning
- Strong communication skills, able to influence across multiple stakeholders internally and externally
- Balances autonomy with advice seeking and collaboration to achieve goals
- Highly collaborative
- Curious and externally engaged
Culture and Flexibility
Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere. This purpose is inclusive by nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We value diverse talent across 180 countries and view diversity as a key enabler for growth. Flexibility is key in our business; discuss what flexibility means to you during your application.
Consumer Planning Manager - Breakthrough Innovation in Westminster employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Planning Manager - Breakthrough Innovation in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Diageo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your ideas to the table. Whether it’s a unique approach to consumer insights or a fresh take on innovation, let your passion shine through.
✨Tip Number 3
Be prepared for anything! In interviews, you might face unexpected questions or scenarios. Stay agile and think on your feet—show them you can adapt and thrive in ambiguity, just like the role demands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the StudySmarter family.
We think you need these skills to ace Consumer Planning Manager - Breakthrough Innovation in Westminster
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the Breakthrough Innovation team at Diageo. Use their language and values to show that you’re on the same page.
Showcase Your Creativity: This role is all about innovation, so don’t hold back! Use your application to demonstrate your creative flair. Share examples of how you've brought ideas to life in previous roles, especially those that align with consumer-centric thinking.
Be Data-Driven: Since the role involves a strong analytical component, make sure to highlight your experience with data. Discuss how you've used insights to shape strategies and drive results. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Diageo
✨Know Your Consumer
Dive deep into understanding consumer behaviour and trends. Familiarise yourself with Diageo's target audience and their preferences, especially in the context of Breakthrough Innovation. This will help you demonstrate how you can put the consumer at the heart of the innovation agenda.
✨Showcase Your Creativity
Prepare to discuss examples where you've championed creativity in your previous roles. Think about how you've brought propositions to life or unlocked opportunities in innovative ways. Be ready to share your thought process and how you approach concept development.
✨Emphasise Collaboration Skills
Highlight your experience working across teams and functions. Diageo values collaboration, so be prepared to discuss how you've built strong relationships with cross-functional teams and how you’ve managed projects that required input from various stakeholders.
✨Be Agile and Data-Driven
Familiarise yourself with agile methodologies and how they apply to consumer insights and innovation. Be ready to discuss how you've used data to inform your strategies and how you can implement iterative testing solutions to drive breakthrough ideas.
