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For Companies At a Glance
- Tasks: Drive sales and build relationships in the On Trade channel with Diageo's iconic brands.
- Company: Join Diageo, the world's leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on sales experience, and enjoy flexible working options.
- Why this job: Make an impact by bringing brands to life and connecting with customers every day.
- Qualifications: Sales or hospitality experience, strong communication skills, and a passion for brands.
- Other info: Be part of an inclusive culture that celebrates diversity and supports your growth.
The predicted salary is between 28800 - 43200 £ per year.
The Business Development Executive (BDE) is Diageo's frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo's market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
This could be the right opportunity for you if you have...
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexible Working
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
About the Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and belongs, is a crucial part of this. We embrace diversity in the broadest possible sense. You’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we are the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers—the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
Business Development Executive in Welton employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Welton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars to chat with managers. Building relationships is key to landing that Business Development Executive role.
✨Tip Number 2
Show off your passion for brands! When you get the chance to meet potential employers, talk about your favourite Diageo products and how you’d bring them to life in venues. Your enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for those interviews! Research Diageo’s portfolio and think about how you can contribute to their growth. Be ready to discuss your sales strategies and how you’d manage your territory effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to take on the challenge of being a BDE.
We think you need these skills to ace Business Development Executive in Welton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Executive role. Highlight your sales experience, relationship-building skills, and any relevant achievements that align with Diageo's values and goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you a perfect fit for our team. Be genuine and let your personality come through.
Showcase Your Brand Knowledge: Demonstrate your understanding of Diageo's brands and the On Trade channel in your application. Mention specific brands you admire and how you would bring them to life in venues. This shows us you're not just applying for any job!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can bring these brands to life in venues.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Demonstrate Relationship Building
Think of instances where you've effectively engaged with customers or clients. Highlight your communication skills and how you've managed to create long-term partnerships. This is crucial for a role that focuses on building trust with licensees and venue managers.
✨Be Ready to Discuss Territory Management
Since the role involves managing a territory, be prepared to talk about how you prioritise tasks and manage your time effectively. Share strategies you've used in the past to ensure you meet sales targets while maintaining strong relationships across your territory.
