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For Companies At a Glance
- Tasks: Lead the Virtual Content Studio, driving strategy and product lifecycle for AI-based content production.
- Company: Join Diageo, a global leader in beverage manufacturing, committed to innovation and sustainability.
- Benefits: Enjoy flexible working options, competitive pay, annual bonuses, and share options.
- Why this job: Be part of a dynamic team transforming content creation with cutting-edge AI technology.
- Qualifications: Bachelor's or Master's degree with 8+ years in marketing, strong leadership, and analytical skills required.
- Other info: Embrace diversity and inclusivity while crafting memorable consumer experiences.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Virtual Content Studio Product Owner role at Diageo
Join to apply for the Virtual Content Studio Product Owner role at Diageo
Job Title: Virtual Content Studio Product Owner
Job Description
Job Title: Virtual Content Studio Product Owner
Location : 1HQ
Type of contract : full-time, permanent
About The Function
In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.
About The Role
One of those 5 engines is called Connected Content, whose focus is on enabling our brands to deliver effective, personalized and locally-relevant content with greater efficiency through the application of AI-based technologies. We oversee a few products within the engine including: the Virtual Content Studio (focused on AI-based content production and adaptation), Diageo Content Hub (DAM that enables content storage and documentation for reuse), and Project ROME (in development as an end-to-end content system). This role will focus on expansion of the Virtual Content Studio by working with agencies, brands and market teams to establish the right operating model that allows us to infuse AI content production. The role will be comprehensive from the ongoing strategic evolution of the capability to helping inspire change management to working with teams to help drive greater adoption of the product in order to hit our goals of still delivering effective content but with greater efficiency.
Purpose of Role
- Serve as the point of accountability for the full Virtual Content Studio product. This includes accountability for the product lifecycle, driving the strategy, execution, & continuous optimization of the Virtual Content Studio product to maximize business value & end-user adoption .
- Lead cross-functional, blended business-tech teams with agile ways of working, ensuring seamless collaboration & alignment with organizational objectives & partner needs
- Own the vision, roadmap, & delivery of the Virtual Content Studio product, fostering innovation & sustaining long-term value through strategic leadership & operational excellence
You Will Be Responsible For
- Working with the Head of Content, define & communicate the product vision, strategy, & roadmap for the Virtual Content Studio (VCS), ensuring alignment with business goals & user needs across all levels of the organization
- Work with markets, regional hubs, and global/local brand teams to drive adoption of the Virtual Content Studio capability. Develop, monitor and evolve roadmaps with regions and brands to drive increased adoption of the VCS and troubleshoot any blockers to usage
- Work with agency partners to bring the capability to life through trainings, ongoing communication and feedback sessions
- Help manage a centralized operations team, bringing to life a new operating model that can handle content adaptation and creation across global brands. Help develop and refine the ways of working with global, regional and local bran teams
- Foster a ‘content community,’ bringing together relevant partners for sharing of beststandard methodologiesiving ongoing engagement and usage of the tools, and identifying use cases to feed into the product roadmap.
- Deliver functional management of the product itself to deliver on evolving business needs, including:
- Manage & prioritize the product backlog, balancing partner inputs, business value, & technical feasibility in partnership with the tech leads to deliver impactful features
- Enable decisions around trade-offs & priorities, ensuring timely delivery of achievements while maintaining a focus on business outcomes
- Collaborate closely with technical leads, solution architects, & marketing experts to ensure the product integrates seamlessly into the MarTech ecosystem & adheres to enterprise standards
- Foster a culture of innovation & adaptability within the product team, empowering members to deliver high-quality solutions & respond to evolving business requirements
To Be Successful In This Role, You Will Need
- Bachelor\’s or Master\’s degree
- 8+ years experience in marketing and preferably within content and/or content technology
- Strong critical thinking & program management experience
- Proven track record of successfully leading cross-functional teams and delivering key initiatives and business outcomes
- Strong communication and interpersonal skills, with the ability to influence and collaborate with partners at all levels across the organization
- Excellent analytical and problem-solving skills, with the ability to identify and address bottlenecks, process inefficiencies and improvement areas
- Results-oriented mentality, with a passion for driving continuous improvement and operational excellence within the allocated budget
- Ability to inspire change management, particularly in deploying digital tools & processes in diverse market environments
- Ability to navigate cultural nuances & align global strategies with local market needs
Success Is Seen As
- Product adoption & usage rates
- Achievement of business objectives by bringing to life the capability and ensuring the product meets business needs
- On-time delivery of key achievements
- Measurable improvements in product application and useability
- Team performance and retention
- Reduction in operational inefficiencies
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
- We offer a highly competitive rewards and compensation package including:Modern work life balance policies and wellbeing activities
- Annual merit increases
- Annual bonus
- Share options
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application
Worker Type
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date
2025-07-02
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Product Management and Marketing
-
Industries
Beverage Manufacturing
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Virtual Content Studio Product Owner employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Virtual Content Studio Product Owner
✨Tip Number 1
Familiarise yourself with AI-based content production and adaptation. Understanding the latest trends and technologies in this area will not only help you speak confidently about the Virtual Content Studio but also demonstrate your commitment to innovation.
✨Tip Number 2
Network with professionals in the marketing and content technology sectors. Engaging with industry peers can provide valuable insights into best practices and may even lead to referrals that could boost your chances of landing the role.
✨Tip Number 3
Showcase your experience in leading cross-functional teams. Be prepared to discuss specific examples where you've successfully driven collaboration between different departments, as this is crucial for the role of a Product Owner.
✨Tip Number 4
Prepare to discuss how you would approach change management within diverse market environments. Highlighting your strategies for inspiring adoption of digital tools will resonate well with the expectations of the hiring team.
We think you need these skills to ace Virtual Content Studio Product Owner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management and content technology. Emphasise your ability to lead cross-functional teams and deliver key initiatives, as these are crucial for the Virtual Content Studio Product Owner role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving continuous improvement and operational excellence. Mention specific examples of how you've inspired change management in previous roles, particularly with digital tools and processes.
Showcase Your Analytical Skills: Demonstrate your analytical and problem-solving skills by providing examples of how you've identified and addressed bottlenecks or inefficiencies in past projects. This will show your capability to monitor KPIs and drive actionable insights.
Highlight Communication Skills: Since strong communication and interpersonal skills are essential for this role, include instances where you've successfully influenced and collaborated with partners at various levels. This will help illustrate your ability to align global strategies with local market needs.
How to prepare for a job interview at Diageo
✨Understand the Product Vision
Before your interview, make sure you have a solid grasp of the Virtual Content Studio's vision and how it aligns with Diageo's business goals. Be prepared to discuss how your experience can contribute to this vision and drive product adoption.
✨Showcase Your Cross-Functional Leadership Skills
Highlight your experience in leading cross-functional teams. Prepare examples that demonstrate your ability to collaborate with diverse stakeholders, manage conflicts, and inspire change management, especially in digital environments.
✨Prepare for Technical Discussions
Since the role involves working closely with technical leads and solution architects, brush up on relevant technologies and methodologies. Be ready to discuss how you can ensure seamless integration of the Virtual Content Studio into the MarTech ecosystem.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've used data to drive decisions in previous roles. Think of specific KPIs you've monitored and how you've leveraged insights to improve product performance or operational efficiency.
