Tour Guide - Guinness Open Gate Brewery London
Tour Guide - Guinness Open Gate Brewery London

Tour Guide - Guinness Open Gate Brewery London

London Full-Time 24000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead engaging tours and tastings, sharing the Guinness story with visitors.
  • Company: Join the iconic Guinness Open Gate Brewery in Covent Garden, a hub of culture and brewing.
  • Benefits: Enjoy flexible working hours, a vibrant workplace, and opportunities for personal growth.
  • Why this job: Be part of a landmark destination, creating memorable experiences for guests from around the world.
  • Qualifications: Passion for beer, experience in hospitality, and the charisma to engage diverse audiences.
  • Other info: Diversity and inclusion are at our core; we celebrate every unique voice.

The predicted salary is between 24000 - 36000 £ per year.

Job Description :

Tour Guide, Guinness Open Gate Brewery London
Location: Covent Garden, London
Full time, Variety of Contract Types Available

Salary: £30,000

Closing Date: August 29, 2025

Please note that in-person Assessment Centres will be conducted on September 5 and September 12. Only candidates who receive an invitation and are able to attend will be considered for the position. Invitations will go out by September 2, 2025.

About Us
Step into the beating heart of Guinness in London, the Guinness Open Gate Brewery London .

A vibrant new neighbourhood where brewing brilliance meets unforgettable food, unique retail, and world-class culture. Spread across 52,000 square feet of stunning heritage buildings and a buzzing central courtyard in Covent Garden’s historic brewing quarter, this is more than a brewery, it’s a stage for stories, flavours, and memories waiting to be shared.

Here, you’ll be part of a place that’s setting the pace for one of the world’s most iconic brands, at a time of record-breaking success and cultural buzz. Guinness is now bigger, bolder, and more loved than ever, growing by 50% since 2019 to reach its highest value, volume, and market share in 264 years. This is your chance to be in the middle of the excitement, guiding visitors through an immersive world where history, innovation, and community come together in every perfectly poured pint.

Key elements of the site include:

  • Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
  • Brewery, craft beer and Guinness experience/tasting tours.
  • Central all weather historic courtyard with world class bar experience.
  • Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
  • Unmissable restaurants, taproom, and bars serving world-class food and freshly brewed Guinness straight from the source, where every sip and bite is part of the story.
  • Dynamic cultural events space, fully equipped with cutting-edge tech to host unforgettable world-class meetings, conferences, and live experiences.

About the Role
Step into the spotlight as one of the most recognisable and welcoming faces of the Guinness Open Gate Brewery London.

This isn’t just a job, it’s your chance to be part of a landmark destination in the heart of London’s brewing heritage, where every day you’ll connect visitors to one of the world’s most iconic brands.

You’ll work side by side with our Head of Experience and Senior Experience Ambassadors, leading captivating tours, hosting immersive tastings, and crafting unforgettable moments for guests from all walks of life, from curious first-timers to lifelong Guinness lovers.

We’re looking for someone who can bring the Guinness story to life with warmth, energy, and authenticity, and can leave every guest feeling like they’ve just experienced something truly special.

What You’ll Do

  • Deliver unforgettable tours, tastings, and experiences with infectious enthusiasm and exceptional storytelling.
  • Become a living, breathing ambassador for Guinness, radiating passion for our beer, heritage, and innovation.
  • Host events and special experiences that showcase our brewery beer portfolio in style.
  • Welcome and guide VIPs, trade guests, and beer lovers from around the globe through our historic and state-of-the-art spaces.
  • Engage meaningfully with guests, building genuine connections and lasting memories.
  • Use social media creatively to spotlight events, connect with the wider beer community, and bring our brand to life online.
  • Collaborate closely with sales, marketing, and other teams to become a trusted go-to for all things Guinness Open Gate Brewery London.
  • Champion safety and uphold our high standards while keeping the guest experience at the heart of everything you do.

Role Requirements
You’ll Shine in This Role If You Have:

  • A genuine passion for beer and beer culture, with curiosity and enthusiasm that guests can feel.
  • Experience in the Visitor Attractions or hospitality world, where creating memorable, engaging moments is second nature.
  • The charisma and confidence to captivate any audience, from intimate groups to bustling crowds.
  • Solid beer or bar knowledge or the willingness to become an expert fast.
  • Flexibility to work when the Brewery is at its best — evenings, weekends, and special events.
  • The drive and independence to take projects from idea to reality, delivering on goals and KPIs.
  • A competitive edge, multitasking skills, and a hunger to exceed expectations every time.
  • If you’re the kind of person who lights up a room and can turn a pint into a story worth remembering, we want to hear from you

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.

Join us, and you\’ll be part of an organisation that embraces diversity in the broadest possible sense. This means that you\’ll be welcomed and celebrated for who you are just by being you. You\’ll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you\’ll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-08-15 #J-18808-Ljbffr

Tour Guide - Guinness Open Gate Brewery London employer: Diageo

At the Guinness Open Gate Brewery London, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our team enjoys flexible working arrangements, opportunities for personal and professional growth, and the chance to engage with a diverse range of guests in a historic setting. Join us in celebrating life and creating unforgettable experiences at one of London's most iconic destinations.
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Contact Detail:

Diageo Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Tour Guide - Guinness Open Gate Brewery London

✨Tip Number 1

Familiarise yourself with the history and brewing process of Guinness. Being able to share interesting anecdotes and facts during your tour will not only engage your audience but also demonstrate your passion for the brand.

✨Tip Number 2

Practice your storytelling skills! The ability to captivate an audience is crucial for a Tour Guide. Try rehearsing your delivery with friends or family to refine your style and ensure you can connect with guests from all backgrounds.

✨Tip Number 3

Network within the hospitality and visitor attractions industry. Attend events or join online forums where you can meet professionals who can provide insights or even referrals for the role at the Guinness Open Gate Brewery.

✨Tip Number 4

Showcase your enthusiasm for beer culture on social media. Share posts about your favourite brews, brewery visits, or beer-related events. This not only highlights your passion but also aligns with the role's requirement to engage with the wider beer community.

We think you need these skills to ace Tour Guide - Guinness Open Gate Brewery London

Exceptional Storytelling
Public Speaking
Customer Engagement
Charisma and Confidence
Knowledge of Beer and Brewing
Event Hosting
Social Media Proficiency
Multitasking Skills
Flexibility in Working Hours
Passion for Beer Culture
Collaboration with Teams
Ability to Create Memorable Experiences
Strong Interpersonal Skills
Attention to Detail

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp what the company is looking for in a Tour Guide. Pay attention to the key responsibilities and required skills, and think about how your experiences align with these.

Craft a Personalised Cover Letter: Write a cover letter that reflects your passion for beer culture and storytelling. Use specific examples from your past experiences that demonstrate your ability to engage and connect with diverse audiences.

Highlight Relevant Experience: In your CV, emphasise any previous roles in visitor attractions or hospitality. Showcase your experience in delivering engaging experiences and your knowledge of beer, as this will resonate well with the hiring team.

Prepare for the Assessment Centre: Since in-person assessment centres are part of the selection process, prepare by practising your storytelling skills and thinking about how you would engage guests during a tour. Be ready to showcase your enthusiasm and charisma.

How to prepare for a job interview at Diageo

✨Know Your Guinness

Familiarise yourself with the history and brewing process of Guinness. Be prepared to share interesting facts and stories that showcase your passion for the brand, as this will resonate well with the interviewers.

✨Showcase Your Storytelling Skills

As a Tour Guide, storytelling is key. Practice delivering engaging narratives about the brewery and its offerings. Think about how you can make each tour memorable and connect with diverse audiences.

✨Demonstrate Your People Skills

Highlight your experience in hospitality or visitor attractions. Be ready to discuss how you've created memorable experiences for guests in the past, showcasing your ability to engage and connect with people.

✨Be Ready for Flexibility

Understand that the role may require working evenings and weekends. Show your willingness to adapt and be flexible with your schedule, as this is crucial for success in a dynamic environment like the Guinness Open Gate Brewery.

Tour Guide - Guinness Open Gate Brewery London
Diageo
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  • Tour Guide - Guinness Open Gate Brewery London

    London
    Full-Time
    24000 - 36000 £ / year (est.)

    Application deadline: 2027-08-21

  • D

    Diageo

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