Business Development Executive - South Birmingham in Todwick

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About The Function

Our Sales team loves forming relationships, connecting with customers to sell our much‑loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About The Role

The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.

Territories: Birmingham, Dudley, Gloucester, Worcester

Role Responsibilities:

• Win new listings and grow sales in key independent On Trade outlets.
• Manage a territory to deliver clear sales and visit targets.
• Build strong, long‑term relationships with licensees and venue managers.
• Bring Diageo brands to life through menus, POS and tailored in‑venue activity.
• Train and engage bar teams to deliver great brand experiences and quality serves.
• Ensure the right products are available in outlets through effective visit and stock planning.

What’s in it for you?

You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.

Experience / Skills Required:

• Experience in sales, hospitality, brand activation or a customer‑facing role.
• A commercial mindset and motivation to deliver against targets.
• Strong relationship‑building and communication skills.
• The ability to manage your time effectively and prioritise across a territory.
• A genuine interest in brands and how consumers experience them.
• A full, valid driving licence and the ability to travel across the territory.
• A minimum of 12 months’ active UK driving licence is required.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our Ambition

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.