At a Glance
- Tasks: Drive sales and build relationships in the On Trade channel for Diageo's brands.
- Company: Join Diageo, a leader in the beverage industry with a focus on innovation.
- Benefits: Own your territory, develop commercial skills, and enjoy flexible working options.
- Other info: Embrace diversity and enjoy a supportive, inclusive culture.
- Why this job: Be part of a dynamic team, work with world-class brands, and make an impact.
- Qualifications: Sales or hospitality experience, strong communication skills, and a valid driving licence.
The predicted salary is between 30000 - 40000 £ per year.
Available Locations: Derby, Stoke, Walsall, Shrewsbury, Telford, Wolverhampton, Birmingham, Dudley, Gloucester, Worcester.
As a Business Development Executive (BDE), you will be the frontline representative in the On Trade channel for Diageo’s market‑leading portfolio. Your focus will be on growing and maintaining distribution through strong sales execution and in‑venue activation, building trusted relationships with licensees and venue managers and driving sustainable growth across your territory.
Role Responsibilities:
- Win new listings and grow sales in key independent On Trade outlets.
- Manage a territory to deliver clear sales and visit targets.
- Build strong, long‑term relationships with licensees and venue managers.
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity.
- Train and engage bar teams to deliver great brand experiences and quality serves.
- Ensure the right products are available in outlets through effective visit and stock planning.
What’s in it for you? You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required:
- Experience in sales, hospitality, brand activation or a customer‑facing role.
- A commercial mindset and motivation to deliver against targets.
- Strong relationship‑building and communication skills.
- The ability to manage your time effectively and prioritise across a territory.
- A genuine interest in brands and how consumers experience them.
- A full, valid driving licence and the ability to travel across the territory.
- A minimum of 12 months’ active UK driving licence is required.
Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement: We embrace diversity in the broadest possible sense. You’ll be welcomed and celebrated for who you are, and you’ll help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, and educational backgrounds.
Business Development Executive - Midlands in Todwick employer: Diageo
At Diageo, we pride ourselves on being an exceptional employer, offering our Business Development Executives the opportunity to thrive in a dynamic and inclusive work environment across the Midlands. With a focus on personal growth, you will receive ongoing support from experienced leaders while working with world-class brands, ensuring that your contributions lead to meaningful success in the On Trade channel. Our commitment to flexibility and diversity means you can balance your professional ambitions with your personal well-being, making Diageo a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive - Midlands in Todwick
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Executive - Midlands at Diageo, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Diageo. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Executive - Midlands. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Executive - Midlands in Todwick
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Diageo:When writing your cover letter, make sure to tailor your message specifically for Diageo. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Diageo
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Diageo that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Diageo that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Diageo’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
