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For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with a vibrant culture.
- Benefits: Hands-on sales experience, competitive salary, and ongoing development support.
- Why this job: Own your territory, work with iconic brands, and develop strong commercial skills.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 43200 £ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in Stafford employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Stafford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where your potential clients hang out. Building relationships is key to landing that Business Development Executive role.
✨Tip Number 2
Show off your passion for brands! When you’re chatting with potential employers, share your insights on their products and how you’d bring them to life in venues. This will demonstrate your genuine interest and understanding of what they do.
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to articulate how you can drive sales and build relationships is crucial. Role-play with friends or record yourself to refine your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest opportunities tailored to your skills and interests right there.
We think you need these skills to ace Business Development Executive in Stafford
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the drinks industry shine through! We want to see your enthusiasm for building brands and connecting with customers. Make sure to highlight any relevant experiences that showcase your love for sales and brand activation.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Business Development Executive role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested.
Highlight Relationship-Building Skills: Since this role is all about forming strong relationships, make sure to emphasise your communication and relationship-building skills in your application. Share examples of how you've successfully built partnerships in previous roles, as this will resonate with us at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about us and our culture while you’re at it. Don’t miss out on this opportunity!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Curiosity
During the interview, ask insightful questions about the company's approach to market expansion and brand activation. This not only shows your curiosity but also your eagerness to contribute to their growth.
✨Emphasise Flexibility and Teamwork
Highlight your ability to adapt and work collaboratively. Discuss how you've managed your time effectively in previous roles and how you can bring that flexibility to the Business Development Executive position.
