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- Tasks: Support product delivery and technical integration for social media technology.
- Company: Join Diageo, a leading premium drinks company with iconic brands like Guinness and Smirnoff.
- Benefits: Enjoy flexible working options, competitive rewards, and a focus on wellbeing.
- Why this job: Be part of a dynamic team driving innovation in social media technology and marketing.
- Qualifications: 5-7 years in Martech product delivery; strong knowledge of APIs and social platforms required.
- Other info: Embrace diversity and contribute to an inclusive culture that celebrates individuality.
The predicted salary is between 36000 - 60000 £ per year.
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Job Description
: Social Media Technology Executive
Job Description
Job Title : Social Media Technology Executive
Location : 1HQ
Type of contract : full-time, permanent
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray, Baileys and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life – to be the best you can be at work, at home, with friends, in the community, and for the community.
About The Function
In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields. We strive to create global tools to support markets and brands to deliver their shape of A&P
About The Role
This is Social Media Technology Executive sits within the Scaled Reach Engine, which is focused on building world class media, retail media, social media and earned media capabilities and operating models. Using data and technology to drive efficiency and effectiveness in our $1bn+ Media & Scaled Reach investment.
The Social Media Technology Executive supports product delivery, technical integration, and risk governance . The role acts as a translator between business and technical partners , ensuring that Diageo’s Social & Influencer technology is not only well governed but also technically sound, scalable, and integrated with existing Martech and Data platforms .
The role supports the Product Lead by gathering and validating technical and functional requirements, engaging with technical teams (e.g. DA&I, D&T, Security, Vendors), and ensuring all platforms, data, tooling—are correctly scoped and configured.
Global span
- Global remit across all regions and brands.
- Works with Legal, Data Science, Local D&T, Security, Procurement, and external vendors.
Leadership Responsibilities & Capabilities
- No direct budget ownership; supports the safe and scalable enablement of Social & Influencer technologies and workflows with efficiency, risk mitigation, and performance benefits.
Purpose of Role
To serve as the business-technology bridge for Diageo Social & Influencer technology —supporting product development, functional rollout, and technical integration through expert analysis, design, and partner coordination. This role ensures that Diageo’s Social and Influencer marketing activity is technically enabled, data-aware, and responsible in a scalable, secure, and measurable way.
You Will Be Responsible For
- Requirements Definition
- Work closely with the Tech Lead to conduct market discovery and gather and refine business requirements from legal, marketing, compliance, and platform teams for Social & Influencer activity.
- Manage and run requirements workshops with Business and IT partners
- Translate requirements into structured functional and technical requirements for tool development and platform integration and a prioritised roadmap.
- Collaborate with multi-functional team– marketing, ecommerce, architecture, designers, product owners, data, analytics, to ensure a suitable ‘customer attitude’ solution is agreed on
- Maintain and evolve documentation for Social & Influencer marketing activity and technology
- Technical Enablement
- Serve as technical SME acrosS Global Social – helping evaluate how technology integrates with marketing platforms and market ways of working.
- Support development or enhancement of tools such as DMC AI, use case risk scorecards, prompt libraries, metadata tagging, or model audit logs.
- Multi-Functional Technical Interface
- Act as the key contact point for D&T, DA&I, and Security teams on tool integration, platform architecture, access and usage monitoring, and privacy compliance.
- Engage with external vendors or tool providers to ensure technical compatibility with Diageo’s governance and integration architecture.
- Participate in testing, prototyping, and sprint cycles for Social & Influencer tools or platforms.
- Documentation, Testing & Change Readiness
- Create and maintain clear documentation for framework implementation: process flows, requirements logs, integration diagrams, user journeys, and testing scenarios.
- Support UAT and functional validation for new governance features and technical controls.
- Assist with change readiness materials for technical teams, platform owners, and adoption partners.
To Be Successful In This Role, You Will Need
- Strong working knowledge of APIs and Third party Social platforms
- 5–7 years in Martech product delivery, or data/technology integration roles.
- Expertise in Social Media technology such as Sprinklr, Dynatrace, Trackr.
- A strong understanding of native social media capabilities and use cases
- Experience working across Agile delivery teams and documenting both business and technical requirements.
- Solid understanding of digital platforms, data governance, and enterprise technology systems.
- Experience collaborating with data science, D&T, product, and compliance teams.
- Excellent analytical, documentation, and communication skills; able to bridge technical and non-technical audiences.
- Solid understanding of alcohol-specific advertising compliance and responsible marketing frameworks globally.
- Results-oriented attitude, with a passion for driving continuous improvement and operational excellence within the allocated budget
- Demonstrable ability to align global strategies with local market needs
Success Is Seen As
- Future-fit, reliable, and scalable Social & Influencer Technology solutions and operating models.
- Business and technical requirements for Influencer Marketing are clearly defined and met in platform/technology rollouts.
- Roll-out of a secure, native, access model
- Influencer Marketing tools and controls are technically integrated without disrupting user experience or campaign performance.
- Increase in automation and technology to enabled Influencer Marketing activation.
- High partner satisfaction with Influencer tech responsiveness, agility, and innovation trajectory.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
- We offer a highly competitive rewards and compensation package including:Modern work life balance policies and wellbeing activities
- Annual merit increases
- Annual bonus
- Share options
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date
2025-06-24
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Information Technology
-
Industries
Beverage Manufacturing
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Social Media Technology Executive employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Technology Executive
✨Tip Number 1
Familiarise yourself with Diageo's brands and their social media presence. Understanding how they engage with their audience can help you demonstrate your knowledge during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network with current or former employees of Diageo, especially those in technology or marketing roles. They can provide valuable insights into the company culture and the specific expectations for the Social Media Technology Executive position.
✨Tip Number 3
Stay updated on the latest trends in social media technology and marketing. Being able to discuss recent developments or tools during your interview will showcase your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss your experience with APIs and third-party social platforms, as these are crucial for the role. Be ready to share specific examples of how you've successfully integrated technology in past projects.
We think you need these skills to ace Social Media Technology Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Social Media Technology Executive role. Tailor your application to highlight how your skills and experiences align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with social media technology, APIs, and Martech product delivery. Use specific examples that demonstrate your ability to bridge business and technical needs.
Showcase Your Skills: Make sure to showcase your analytical, documentation, and communication skills in your application. Provide examples of how you've successfully collaborated with cross-functional teams and managed technical projects.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also explains why you're a great fit for Diageo. Mention your understanding of their brands and how you can contribute to their mission of celebrating life every day.
How to prepare for a job interview at Diageo
✨Understand the Role
Make sure you have a solid grasp of what the Social Media Technology Executive role entails. Familiarise yourself with Diageo's brands and their marketing strategies, especially in social media. This will help you articulate how your skills align with their needs.
✨Showcase Your Technical Knowledge
Be prepared to discuss your experience with APIs and social media technologies like Sprinklr or Dynatrace. Highlight specific projects where you've successfully integrated technology with marketing efforts, as this is crucial for the role.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, emphasise your ability to collaborate across functions. Share examples of how you've worked with technical and non-technical teams to achieve common goals, showcasing your communication skills.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in previous roles related to social media technology and how you overcame them. This will demonstrate your analytical skills and readiness for the role.
