At a Glance
- Tasks: Drive sales and build relationships with customers in vibrant markets.
- Company: World's leading premium drinks company with a focus on innovation.
- Benefits: Hands-on sales experience, competitive salary, and ongoing development.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Join a dynamic team and make an impact with iconic brands.
- Qualifications: Sales or customer-facing experience and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About the Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Doncaster, Hull
Role Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
- A minimum of 12 months’ active UK driving licence is required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our Ambition
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive - Sheffield & Leeds employer: Diageo
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. As a Business Development Executive in Sheffield & Leeds, you'll enjoy the opportunity to build strong relationships with customers while working with world-class brands, all supported by ongoing development and a commitment to your personal growth. Our inclusive environment celebrates diversity and encourages flexibility, ensuring you can thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive - Sheffield & Leeds
✨Tip Number 1
Get to know the company inside out! Research their brands, values, and recent news. This will help you connect during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role. Highlight your sales skills and relationship-building abilities, as these are key for a Business Development Executive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining us and makes it easier for us to find you in our system.
We think you need these skills to ace Business Development Executive - Sheffield & Leeds
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your Experience:Make sure to highlight any relevant experience in sales, hospitality, or customer-facing roles. We’re looking for those strong relationship-building skills, so don’t be shy about showcasing them!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you discuss how you can bring these brands to life in your territory.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your commercial mindset.
✨Understand the On Trade Channel
Research the On Trade channel and its dynamics. Be ready to discuss how you would approach building relationships with licensees and venue managers. This demonstrates your understanding of the role and the market you'll be working in.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's culture, growth opportunities, and how they support their employees. This not only shows your enthusiasm but also helps you gauge if this is the right fit for you.
