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- Tasks: Lead and inspire the tour guide team while managing visitor experiences at the brewery.
- Company: Join Guinness, a global leader in premium drinks, celebrating culture and community.
- Benefits: Enjoy flexible working hours, competitive pay, gym membership, and share options.
- Why this job: Be the face of Guinness, engaging with beer lovers and creating memorable experiences.
- Qualifications: Passion for beer, experience in events, and ability to engage diverse audiences required.
- Other info: Embrace diversity and inclusion in a vibrant workplace that values your unique contributions.
The predicted salary is between 36000 - 60000 £ per year.
Location: Covent Garden, London
Full time, Permanent
About Us
The Guinness Open Gate Brewery London is a new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and a central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers.
Key elements of the site include:
- Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
- Restaurants/Taproom/bars – world class food and beer produced and served on site.
- Central all weather historic courtyard with world class bar experience.
- Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
- Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London.
- Brewery and beer experience/tasting tours.
- Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences.
About the Role
The right candidate will become a recognized friendly face of Guinness Open Gate Brewery London. The role will work closely with the Head of Experience and involve leading the tour guide teams on shift, their training, induction and development. Work hours will include evenings and weekends, interacting face to face with trade representatives, general public and the broader beer community.
The candidate will assist the Head of Experience with:
- Managing the on-site visitor experiences
- Visitor experience content and scripts
- Liaising with the GOGBL Brewery Operations team to manage the supply of beers as part of the visitor experiences.
- Coordinating tour scheduling and Tour Guide shift rota.
- Training the Tour Guide team to deliver the GOGBL tour experiences.
- Ensuring the GOGBL tour experience delivers high levels of customer satisfaction.
- Managing all Diageo personnel site visits, including those from Diageo Exec members, ensuring these fit in with the external Events program managed by the Catering Operating Partner.
- Day to day management of the Visitor Experience and Events team, including working with Agencies and/or the Catering Operating Partner with regards to temporary/agency staff.
Responsibilities:
- Embody the spirit of Guinness and share this passion with others.
- Host events and trainings to bring the Brewery beer portfolio to life.
- Deliver brewery tours on a regular basis to VIPs, Trade guests and consumers.
- Regularly spend time engaging beer drinkers and make genuine connections.
- Utilise various social media channels to showcase regional brand activity and connect with bartenders, retail operatives and members of the beer community.
- Develop strong working relationships in order to become a trusted source for all things GOGBL among sales and marketing teams, including brand inductions & innovation presentations.
- Support all stakeholders in their commercial planning around Diageo beer sales goals.
- Identify new opportunities for sales growth for Diageo beer brands.
- Adhere to all health and safety guidelines while on site, owning relationships with senior stakeholders such as corporate relations, H&S and brewery operation managers.
- Operate within prescribed budget, ensure return on investment, submitting all T&E claims in a timely and compliant manner.
Role Requirements:
- Must be passionate about beer & beer culture.
- Experience in experiential economy.
- The ability to engage & captivate a crowd on any occasion.
- Beer expertise and in-depth understanding of its various brewing processes.
- Ability to work flexible hours, including nights and weekends.
- Ability to work on own initiative with full responsibility for implementing projects and KPIs.
- Applicant should be driven, able to multitask, and competitive.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
We offer a highly competitive rewards and benefits package including:
- Contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Subsidized gym membership
- Contributory pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. We believe the most diverse and inclusive culture makes for a better business and a better world.
Join us, and you’ll be part of an organisation that embraces diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Senior Experience Ambassador, GOGBL-1 employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Experience Ambassador, GOGBL-1
✨Tip Number 1
Familiarise yourself with the Guinness brand and its history. Understanding the cultural significance of Guinness and its brewing processes will help you connect with the team and demonstrate your passion during interviews.
✨Tip Number 2
Engage with the beer community on social media platforms. Share your insights, experiences, and knowledge about beer culture to showcase your enthusiasm and expertise, which can set you apart from other candidates.
✨Tip Number 3
Network with current employees or industry professionals who have experience in experiential roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare to discuss your experience in managing teams and delivering exceptional customer experiences. Highlight specific examples where you've successfully engaged audiences, as this role heavily relies on captivating crowds and ensuring high satisfaction.
We think you need these skills to ace Senior Experience Ambassador, GOGBL-1
Some tips for your application 🫡
Understand the Role: Read through the job description carefully to understand the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the role of Senior Experience Ambassador.
Show Your Passion: Express your enthusiasm for beer and beer culture in your application. Share any relevant experiences that demonstrate your passion, such as previous roles in hospitality or events management.
Highlight Relevant Skills: Focus on skills that are crucial for the role, such as public speaking, customer engagement, and team leadership. Provide specific examples of how you've successfully used these skills in past positions.
Personalise Your Application: Make sure to personalise your cover letter and CV. Address the hiring manager by name if possible, and mention why you want to work specifically at the Guinness Open Gate Brewery London.
How to prepare for a job interview at Diageo
✨Show Your Passion for Beer
Make sure to express your enthusiasm for beer and its culture during the interview. Share any personal experiences or knowledge you have about brewing processes, as this will demonstrate your genuine interest in the role.
✨Engage with Storytelling
As a Senior Experience Ambassador, storytelling is key. Prepare to share engaging anecdotes or experiences that highlight your ability to captivate an audience. This will showcase your skills in leading tours and hosting events.
✨Demonstrate Flexibility
Since the role requires working evenings and weekends, be ready to discuss your availability and willingness to adapt. Highlight any previous experiences where you successfully managed flexible work hours.
✨Prepare for Team Management Questions
Expect questions about your experience in managing teams and training staff. Be prepared to discuss your leadership style and how you would motivate and develop the tour guide team to ensure high levels of customer satisfaction.
