At a Glance
- Tasks: Lead global strategy for Tequila brands and drive luxury retail experiences.
- Company: Join Diageo, a dynamic leader in the Global Travel market.
- Benefits: Exciting career growth, diverse team, and impactful projects.
- Other info: High-visibility role with opportunities to innovate and excel.
- Why this job: Shape the future of luxury Tequila and engage with global travellers.
- Qualifications: Experience in marketing with a passion for premium brands.
The predicted salary is between 60000 - 80000 € per year.
Global Travel (GT) at Diageo is one of the most dynamic and fast-evolving markets in the world, engaging with over 1.9 billion international travellers every year. Operating across 19 countries and 29+ nationalities, we are a truly international, entrepreneurial, and agile business.
The opportunity for Tequila is significant, as it is one of the biggest growth bets in Global Travel. This role sits at the heart of that ambition, with Don Julio already the #1 Tequila brand in Global Travel (value) and Casamigos accelerating globally. We are shaping the future of the category through luxury, culture-first brand building, and breakthrough consumer experiences.
The Senior Brand Manager – Tequila will lead the global strategy and execution of our Tequila portfolio, playing a pivotal role in scaling the category beyond the Americas and unlocking growth across key regions. This is a high-impact, high-visibility role, combining global brand strategy, innovation, luxury retail execution, and world-class partnerships.
Key Responsibilities:- Lead the Global Travel Tequila strategy and brand plans, ensuring sustained market share growth and premiumisation.
- Drive Don Julio and Casamigos growth, with a strong focus on luxury and recruitment.
- Champion the globalisation of Tequila, accelerating development across APAC, MENA, and beyond.
- Lead the F28 Marketing Business Plan (MBP) development in partnership with Global Brand Teams (GBT).
- Shape future growth drivers and contribute to a strong innovation pipeline.
- Translate global strategies into impactful Global Travel executions.
- Run best-in-class execution of the new Don Julio playbook (DJ Hacienda) through our agencies and our customer marketing team, evaluate performance and adapt tools accordingly.
- Lead Personalisation Conscious Create Team (CCT) workstream with the Don Julio GBT to deliver best-in-class retail experiences, with rollout across priority locations.
- Deliver standout campaigns building on recent successes with a focus on innovation launches.
- Lead connection planning and media strategy, including major global moments.
- Deliver 360° consumer engagement across retail, digital, and experiential touchpoints.
- Work cross-functionally with customer marketing, commercial, finance, supply chain, and legal teams to ensure flawless execution.
- Build strong partnerships with Global Brand Teams and regional stakeholders.
- Market-leading brand plans that outpace competition.
- Breakthrough luxury and retail activations across global touchpoints.
- Strong commercial performance and share growth.
- Best-in-class consumer and shopper experiences in Global Travel.
- A future-ready Tequila category pipeline.
- Significant experience in marketing roles (brand, consumer, shopper, innovation or luxury).
- Proven ability to deliver impactful global or regional brand strategies.
- Strong commercial acumen and a “GM mindset.”
- Ability to translate insights into winning strategies.
- Experience navigating complex, fast-paced, and highly collaborative environments.
- A track record of leading projects end-to-end with excellence.
- Passion for culture-driven marketing and premium brands.
- Work on one of Diageo’s most exciting and fastest-growing categories.
- Be part of a truly global, diverse, and entrepreneurial team.
- Lead iconic brands with strong cultural relevance.
- Shape the future of luxury in Global Travel Retail.
- Grow your career in a high-visibility role with real impact.
Senior Brand Manager Tequila employer: Diageo
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that thrives on diversity and innovation. As a Senior Brand Manager for Tequila in London, you will be at the forefront of shaping luxury brand experiences in a dynamic global market, with ample opportunities for personal and professional growth. Join us to lead iconic brands, collaborate with talented teams, and make a meaningful impact in one of the fastest-growing categories in Global Travel Retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Tequila
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for Tequila! When you land that interview, make sure to share your enthusiasm for the brand and the category. Talk about your favourite experiences with Tequila and how you envision its growth in Global Travel. Authenticity goes a long way!
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for brand management roles and practice your responses. Think about how your past experiences align with the responsibilities of the Senior Brand Manager role and be ready to share specific examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Diageo. Let’s make that dream job happen!
We think you need these skills to ace Senior Brand Manager Tequila
Some tips for your application 🫡
Show Your Passion for Tequila:When you're writing your application, let your love for tequila shine through! Share any experiences or insights you have about the brand and the culture surrounding it. We want to see that you’re not just applying for a job, but that you genuinely care about the category.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in marketing, especially in luxury brands. We’re looking for someone who can drive growth and innovation, so showcase those skills clearly. Don’t just send a generic application; make it personal!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and how they align with the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Diageo
✨Know Your Tequila
Make sure you brush up on your knowledge of the Tequila category, especially Don Julio and Casamigos. Understand their unique selling points, recent campaigns, and how they fit into the luxury market. This will show your passion and expertise during the interview.
✨Showcase Your Strategic Mindset
Prepare to discuss how you've developed and executed brand strategies in the past. Think about specific examples where you've driven growth or innovation. Be ready to explain how you would approach the globalisation of Tequila and what strategies you would implement.
✨Demonstrate Cross-Functional Collaboration
This role requires working with various teams, so be prepared to share experiences where you've successfully collaborated across functions. Highlight any projects where you’ve worked with marketing, finance, or supply chain teams to achieve a common goal.
✨Bring Your Creativity
Think of innovative ideas for campaigns or activations that could elevate the Tequila brand in Global Travel Retail. Be ready to pitch these ideas during the interview, showcasing your ability to think outside the box and drive consumer engagement.
