Senior Brand Manager - Ready to Drink

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

What We’re Looking For:

• Proven marketing experience in high-velocity, brand-led categories (RTD, beer, soft drinks, or FMCG).
• Proven brand leadership experience in highly matrixed organisations to unlock belief and execution against our biggest consumer opportunities.
• Proven executional experience in brand building, innovation, and commercial delivery.
• An entrepreneurial mindset who is comfortable with complexity, ambiguity and challenging the status quo.
• Proactively curious around the category, customers and brands to build relevant insights and plans.

This is a rare opportunity to be part of a team to build the new growth engine within one of Diageo’s most iconic markets, and a defining leadership role for anyone passionate about marketing that delivers both brand love and business results.

Key Accountabilities:

• Leadership accountability to shape the future of this exciting and dynamic category by helping leadership to define the right brands existing and new that can deliver on the biggest opportunities now and in the future, with the plan to get there.
• True end to end accountability for our biggest brands in our portfolio to deliver on consumer and commercial objectives – from being laser focused on consumer insight, commercial performance and how we exponentially grow our RTD brands in the right channels.
• Act as guardians for the RTD brands both creatively and commercially. Building and creating product propositions and marketing plans in collaboration with key teams and agencies that drive excitement, relevance and awareness with both consumers and customers - executed full funnel to deliver the growth.
• In a fast moving, dynamic category – the Senior Brand manager will be responsible for making sure we have the right formats, for the right occasions in the right channels – working with RTD innovation lead and innovation commercialisation to create new opportunities for recruitment and commercial growth.
• Accountable for the P&L performance of their brands on a monthly basis. Identifying the opportunities and risks to the plan, in collaboration with commercial teams to create solutions.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.