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- Tasks: Lead Diageo's global retail media strategy and drive impactful partnerships.
- Company: Join a leading consumer products company focused on innovation and inclusivity.
- Benefits: Flexible work options, competitive rewards, and a focus on wellbeing.
- Why this job: Shape the future of retail media and make a real impact in a dynamic environment.
- Qualifications: 10+ years in digital media with leadership experience; passion for continuous improvement.
- Other info: Be part of a diverse team that celebrates individuality and fosters growth.
The predicted salary is between 48000 - 72000 £ per year.
In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields. We strive to create global tools to support markets and brands to deliver their shape of A&P
About the role:
This role sits within the Scaled Reach Engine, which is focused on building world class media, retail media, social media and earned media capabilities and operating models. Using data and technology to drive efficiency and effectiveness in our $1bn+ Media & Scaled Reach investment.
Purpose of Role
The Global Retail Media Lead will set the strategic direction for Diageo\’s retail media agenda, leading the development and execution of a best-in-class global approach across digital and omnichannel retail environments. Operating at the intersection of media, commerce, and compliance, this role is central to unlocking growth across priority e-commerce and retailer platforms, while ensuring we lead in responsible marketing in a regulated category. This leader will drive the global vision for retail media, define partnership strategy with global retailers and platforms, and elevate our measurement and governance practices in a way that delivers both brand and commercial impact.
You will be responsible for:
Define and own Diageo\’s global retail media strategy, ensuring alignment with digital commerce, brand growth, and responsible marketing principles.
Build a scalable global Scorecard, including investment sufficiency, efficiency, SoV tracking, voice of customer feedback, and sales attribution & incrementality.
Lead roll-out and operationalise global standard process guidelines, planning principles, compliance standards, and critical metrics adapted to the regulatory context of alcohol marketing.
Identify and prioritize high-value global retailer partnerships (e.g. Uber, Amazon, Instacart, Tesco, Carrefour etc), with a view to improving Rreturn on investment share of voice, and consumer reach – unlocking data for insight and activation.
2. Global Partnership Development
Lead engagement and negotiations with key global and regional retail media networks, technology platforms, and data partners.
Explore joint business planning and innovation opportunities that elevate Diageo\’s presence across customer ecosystems.
Partner closely with regional and market teams to translate global strategy into locally relevant executions within relevant frameworks.
3. Performance, Measurement & Reporting
Establish and oversee a global measurement framework tailored to retail media – balancing brand effectiveness, sales impact, and responsible marketing outcomes.
Provide regular performance reporting and actionable insight to senior partners, highlighting commercial results and areas for continuous improvement.
Partner with data, insights, and adtech teams to evolve attribution, incrementality, and closed-loop measurement across channels and platforms.
4. Capability Building & Leadership
Lead and mentor a growing global retail media team & community, including the Global Retail Media Manager, building deep subject matter expertise and cross-market collaboration.
Foster a learning culture that brings the outside in – staying at the forefront of retail media trends, benchmarks, and tools.
Drive excellence through knowledge sharing, training, and community-building across global and regional teams.
5. Cross-Functional & Regulatory Alignment
Collaborate with key functions including Procurement, Legal, Commerce, Marketing, Commercial, and Data Privacy to ensure compliance across all retail media activity.
Integrate retail media plans with broader digital marketing and brand strategies, ensuring consistency and consumer-centricity across the path to purchase.
Partner with Finance to manage investment planning, budget governance, and ROI tracking – collaborate to evolve the taxonomy & tracking both internally and with key partners.
Leadership Responsibilities & Capabilities
- 1 direct report
- Indirect Leadership of Global Retail Media Community
- Influential with ability to drive change through others.
To be successful in this role, you will need:
- 10+ years of experience in digital media, retail media, or e-commerce, with at least 5 years in a global or regional leadership role.
- Deep knowledge of retail media ecosystems (e.g., Amazon Ads, CitrusAd, Criteo, Walmart Connect) and how to scale impact in partnership with global retailers.
- Proven success in building cross-market media programs that drive brand equity and commercial growth.
- Strong understanding of alcohol-specific advertising compliance and responsible marketing frameworks globally.
- Demonstrated ability to lead high-performing teams and influence at C-suite level.
- Bachelor\’s degree or equivalent experience in Marketing, Business, or related field.
- Experience in or strong affinity with the beverage alcohol category is highly desirable.
- Results-oriented mentality, with a passion for driving continuous improvement and operational excellence within the allocated budget
- Proven ability to navigate cultural nuances & align global strategies with local market needs
- Influential with ability to inspire change through others.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don\’t let anything stop you from applying.
We offer a highly competitive rewards and compensation package including: Modern work life balance policies and wellbeing activities
Annual merit increases
Annual bonus
Share options
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you\’ll be encouraged and celebrated for who you are just by being you. You\’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Ourambitionistobuildthebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Retail Media Lead employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Media Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important in retail media where showcasing your past successes can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their retail media strategies and think about how you can contribute. Tailor your responses to show how your experience aligns with their goals – it’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Retail Media Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Retail Media Lead role. Highlight your expertise in digital media and retail ecosystems, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven brand growth and efficiency in previous roles. This will help us envision how you can contribute to our goals.
Be Authentic: Let your personality shine through in your application. We value diversity and want to know who you are beyond your professional experience. Share your passion for retail media and how it aligns with our mission at StudySmarter.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This ensures it reaches the right people and allows us to process your application smoothly. We can't wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the retail media landscape. Familiarise yourself with key players like Amazon Ads and Walmart Connect, and understand how they operate. This knowledge will help you articulate your vision for Diageo's retail media strategy.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading high-performing teams. Think about times when you influenced change or drove results at a senior level. This role requires strong leadership, so be ready to discuss how you've built and mentored teams in the past.
✨Align with Company Values
Diageo places a strong emphasis on responsible marketing and inclusivity. Be prepared to discuss how you can contribute to these values in your role. Share your thoughts on compliance in alcohol advertising and how you can ensure alignment with broader marketing strategies.
✨Bring Data to the Table
Since this role involves performance measurement and reporting, come equipped with insights on how you've used data to drive decisions in previous roles. Discuss specific metrics you've tracked and how they impacted business outcomes, showcasing your analytical skills.
