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For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world's leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing development support.
- Why this job: Make an impact by bringing iconic brands to life and celebrating diverse cultures.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 43200 £ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities
• Win new listings and grow sales in key independent On Trade outlets
• Manage a territory to deliver clear sales and visit targets
• Build strong, long-term relationships with licensees and venue managers
• Bring Diageo brands to life through menus, POS and tailored in-venue activity
• Train and engage bar teams to deliver great brand experiences and quality serves
• Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
• Experience in sales, hospitality, brand activation or a customer-facing role
• A commercial mindset and motivation to deliver against targets
• Strong relationship-building and communication skills
• The ability to manage your time effectively and prioritise across a territory
• A genuine interest in brands and how consumers experience them
• A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive in Reading employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where our brands are served. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for our brands! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your favourite drinks, how you’d promote them, and why you think they resonate with consumers.
✨Tip Number 3
Prepare for interviews by researching our company and its brands. Know the latest trends in the drinks market and be ready to discuss how you can contribute to our growth. This shows you’re not just another candidate; you’re genuinely interested in being part of our team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us and helps you stay updated on new opportunities as they come up.
We think you need these skills to ace Business Development Executive in Reading
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for the drinks industry shine through. We want to see your enthusiasm for building brands and connecting with customers, so don’t hold back!
Tailor Your Experience: Make sure to highlight any relevant experience in sales, hospitality, or brand activation. We’re looking for those strong relationship-building skills, so give us examples of how you’ve excelled in these areas.
Be Clear and Concise: Keep your application clear and to the point. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the Business Development Executive role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with us.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Curiosity and Passion
During the interview, express your curiosity about market trends and consumer behaviour. Share how you’ve used insights in previous roles to drive results, as this aligns perfectly with the company's focus on innovation and growth.
✨Ask Thoughtful Questions
Prepare questions that reflect your understanding of the role and the company’s goals. Inquire about their strategies for expanding in the On Trade channel or how they support employee development. This shows you're engaged and serious about the opportunity.
