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For Companies At a Glance
- Tasks: Lead brand activations and drive sales across strategic On Trade customers.
- Company: World's leading premium drinks company with over 200 brands.
- Benefits: Real ownership of your territory, hands-on projects, and career growth opportunities.
- Why this job: Join a dynamic team to bring iconic brands to life and create memorable experiences.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About The Role
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in-outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What’s in it for you?
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands-on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required
- Experience in hospitality, brand activation, sales or a customer-facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship-building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Brand Activation Ambassador in Reading employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Ambassador in Reading
✨Tip Number 1
Get to know the brand inside out! Dive into Diageo's history, values, and products. When you chat with potential employers, your passion and knowledge will shine through, making you a standout candidate.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Showcase your skills in real-time! If you get the chance, demonstrate your relationship-building and activation skills during interviews or networking events. Bring ideas to life and let your creativity flow!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Activation Ambassador in Reading
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for brands and consumer experiences shine through. We want to see how excited you are about the role and how you can bring our brands to life!
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in hospitality, brand activation, or sales. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Authentic: We value diversity and authenticity, so be yourself in your application. Share your unique experiences and perspectives that make you a great fit for our team. We want to know the real you!
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to review your application and get you on the path to joining our amazing team!
How to prepare for a job interview at Diageo
✨Know the Brands Inside Out
Before your interview, dive deep into the brands you'll be representing. Understand their history, values, and what makes them unique. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Whether it's through hospitality or sales, be ready to discuss specific instances where your communication skills made a difference. This is crucial for a Brand Activation Ambassador!
✨Be Ready to Discuss Consumer Insights
Think about how you can leverage consumer insights to drive brand activations. Be prepared to share ideas on how you would engage customers in different outlets. This shows your strategic thinking and ability to adapt plans based on market needs.
✨Demonstrate Your Flexibility and Passion
Flexibility is key in this role, so come prepared to discuss how you manage your time and adapt to changing circumstances. Share your enthusiasm for creating engaging consumer experiences, as this aligns perfectly with the company's mission.
