At a Glance
- Tasks: Lead exciting brand activations and drive sales in your territory.
- Company: Join the world's leading premium drinks company with over 200 brands.
- Benefits: Real ownership of your territory, hands-on projects, and career growth opportunities.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Be part of a vibrant team that brings iconic brands to life.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
The predicted salary is between 30000 - 40000 £ per year.
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About the Role
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in-outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What’s in it for you?
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands-on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required
This could be the right opportunity for you if you have:
- Experience in hospitality, brand activation, sales or a customer-facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship-building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Brand Activation Ambassador - Home Counties in Oxford employer: Diageo
As a Brand Activation Ambassador with Diageo, you'll join a world-leading premium drinks company that values passion and innovation. Enjoy a vibrant work culture that fosters collaboration and personal growth, with opportunities to engage with iconic brands and develop your career through hands-on projects and mentorship from experienced leaders. With a commitment to flexibility and inclusivity, Diageo ensures that every employee feels valued and empowered to thrive in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Ambassador - Home Counties in Oxford
✨Tip Number 1
Get to know the company inside out! Research their brands, values, and recent campaigns. This way, when you chat with them, you can show off your passion and understanding of what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and role-specific scenarios. Think about how your past experiences relate to the Brand Activation Ambassador role and be ready to share those stories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Brand Activation Ambassador - Home Counties in Oxford
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brands and consumer experiences shine through. We want to see how your passion aligns with our mission to create engaging activations!
Tailor Your Experience:Make sure to highlight any relevant experience in hospitality, sales, or brand activation. We love seeing how your background can contribute to building strong relationships with our customers.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. This helps us understand how you can bring ideas to life!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you on the path to joining our team of passionate individuals.
How to prepare for a job interview at Diageo
✨Know the Brand Inside Out
Before your interview, dive deep into Diageo's brands. Familiarise yourself with their history, values, and recent campaigns. This will not only show your passion but also help you connect your experiences to their brand activation strategies.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Whether it's in hospitality or sales, be ready to discuss specific instances where your communication skills made a difference in customer engagement.
✨Be Ready to Discuss Consumer Insights
Think about how consumer insights can drive brand activation. Be prepared to share your thoughts on how you would use data and feedback to create engaging experiences that resonate with customers in the On Trade sector.
✨Demonstrate Flexibility and Adaptability
Since flexibility is key for this role, come equipped with examples of how you've adapted to changing circumstances in your previous jobs. Highlight your ability to pivot strategies based on what works best in different environments.
