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For Companies At a Glance
- Tasks: Lead luxury brand activations and create engaging experiences for customers.
- Company: Join Diageo, a leader in luxury spirits with a focus on innovation.
- Benefits: Flexible working, inclusive culture, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and build relationships with key influencers.
- Why this job: Be part of a transformational journey in the luxury spirits market.
- Qualifications: 5+ years in luxury hospitality or spirits industry with strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Experience in, knowledge of and a strong network in key Central areas such as Birmingham, Nottingham, Derby and Milton Keynes is preferred, but not essential. Diageo is transforming its approach to the world of luxury spirits in Great Britain through the creation of the Diageo Luxury Company, a new dedicated business unit focused on the growth of our iconic premium and above spirits brands. The Diageo Luxury Company will be responsible for sales, marketing and brand management of our luxury icons, and will build our relationship with luxury customers in both the Off and On Trade, all focused on accelerating brand and category growth.
This is a once in a career opportunity to be part of a truly transformational business that has the structure, the A&P investment and the focus to lead the luxury spirits category in Great Britain.
About The Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Top Accountabilities
- The customer and culture marketing manager is a key bridge between our Luxury brands and our most strategic and valuable customers & outlets.
- Develop and implement a year-round programme of elevated brand activations that drive content generation and talkability of our selected luxury portfolio across your region.
- Build a culture strategy and calendar for the region which positions our luxury brands in relevant cultural moments.
- Design aspirational brand experiences with key customers and outlets.
- Generating and amplifying content to drive awareness & conversion amongst our target consumers.
- Strong integration with the brand advocacy team on serve rituals, events, local World Class competition and Cocktail festivals.
- Close collaboration and partnership with commercial teams as we plan activations with our top customers.
- Project manage the delivery of the key programmes and activations on budget and on time, constantly evaluating activity and optimising how effectively we invest our money.
About You
- 5+ years’ experience in luxury hospitality, food & beverage, or the spirits/wine industry.
- Brand and specialist category knowledge of the alcohol industry.
- Ideal candidates will have the creative flair of a true luxury expert, a passion for creating engaging and impactful events & experiences.
- Proven track record of agency management.
- Experience of project management and situational leadership (being able to plan, prioritise and lead deliverables).
- A natural relationship manager with the ability to flex style and approach depending on the situation.
- Experience implementing brand activation and managing to completion through others.
- Recognized expert, highly regarded as a trend leader in their field by the industry.
- Strong relationships with the trade, influencers, and organizers.
- Understanding of or experience working across World Class / Diageo Bar Academy.
- Culturally aware, embodies our brand purpose.
- Expertise in digital and social – ideas, content creation and activation to generate buzz.
- Experience in presenting to audiences and media handling.
- Confident public speaker and communicator, able to engage with a variety of people.
Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Culture & Customer Marketing Manager (Luxury) - Central in Nottingham employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Culture & Customer Marketing Manager (Luxury) - Central in Nottingham
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Passion
When you get the chance to chat with potential employers, let your enthusiasm for luxury brands shine through. Share your ideas on brand activations or cultural strategies that excite you. It’s all about making a memorable impression!
✨Be Ready to Adapt
In the world of luxury marketing, flexibility is key. Be prepared to discuss how you can tailor your approach based on different customer needs or market trends. Show them you’re not just a one-size-fits-all candidate!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Diageo.
We think you need these skills to ace Culture & Customer Marketing Manager (Luxury) - Central in Nottingham
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury spirits shine through! Share experiences that highlight your creativity and flair in the industry. We want to see how you can bring that passion to our iconic brands.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Culture & Customer Marketing Manager role. Highlight your relevant experience in luxury hospitality or spirits, and don’t forget to mention any connections you have in key Central areas!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and skills. We appreciate a well-structured application that makes it easy for us to see why you’re the perfect fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Luxury Spirits
Make sure you brush up on your knowledge of luxury spirits and the Diageo brand portfolio. Familiarise yourself with their key products, recent campaigns, and market trends. This will not only show your passion for the industry but also help you engage in meaningful conversations during the interview.
✨Showcase Your Network
If you have connections in the Central areas like Birmingham or Nottingham, don’t hesitate to mention them. Highlighting your existing relationships with key customers or influencers can set you apart as a candidate who can hit the ground running in this role.
✨Demonstrate Your Creative Flair
Prepare to discuss past experiences where you've designed impactful brand activations or events. Bring examples that showcase your creativity and ability to generate buzz. This is crucial for a role focused on elevating brand presence in cultural moments.
✨Be Ready to Project Manage
Since project management is a key part of this role, come prepared with examples of how you've successfully managed projects from start to finish. Discuss your approach to budgeting, timelines, and how you evaluate the effectiveness of your activations.