Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team to drive brand success across multiple regions.
- Company: Join the world's leading premium drinks company with over 200 brands.
- Benefits: Flexible working, inclusive culture, and opportunities for personal growth.
- Other info: Embrace diversity and be part of a team that celebrates life every day.
- Why this job: Make a real impact in a fast-paced environment while developing your leadership skills.
- Qualifications: Proven experience in commercial leadership and managing P&L.
The predicted salary is between 80000 - 100000 ÂŁ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About the Function
Our Sales team loves building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Role Dimensions
As Head of North F&T, you will be responsible for driving culture and performance across a large multifunctional sales and activation team and delivering brilliant execution of our brands across five key regions. Directly manage a team of 6 commercial managers and lead execution, value share and NSV outcomes by providing strategic direction and using market knowledge and category data to build plans to win share and deliver exponential on‑trade P&L growth. Your leadership accountability will encompass both the direct management of commercial managers, and a sizeable MFST which supports your divisional team including the operations team, technical team, finance and customer marketing. This is a customer‑facing role where you will support a fast‑moving and dynamic segment of independent operators and groups that make up a multi‑million pound business unit for Diageo. You will also play a key role developing talent within your team through recruitment, coaching and building capability.
Top Accountabilities
- Responsible for successfully executing how Diageo brands show up in the independent free trade through a multifunctional team.
- Accountable for overall divisional execution, value share & NSV outcomes.
- Lead monthly, quarterly and annual tracking and performance management of input metrics, including retaining and winning contracted accounts, winning menu, availability, serve, house pour and serve, execution of brand campaigns and digital sign‑ups for your territory.
- Develop best‑in‑class route to market and key customer relationships with the relevant regional sales directors and stakeholders in target RTMs, making Diageo the supplier of choice.
- Set clear priorities for success and communicate these consistently with your team and through key partners (Customer Marketing, Category, Wholesale team).
- Direct management of sales and activation teams, and indirect management support to regional technical teams and 3rd‑party sales executives.
- Apply commercial expertise to build investment plans for small/medium regional groups (in‑direct customers) that create positive ROI and drive executional standards in outlet.
- Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, in order to deliver against key metrics.
- Create and foster an inclusive and diverse team culture that drives engagement and inspires and shapes the future of the channel.
Ideal Experiences / Qualifications / Capabilities
- Experienced commercial leader with a solid track record of managing P&L and consistently delivering results.
- Strong understanding of commercial relationships, contract negotiations and joint business plans.
- A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
- A passion for the on‑trade and the ability to build and leverage strong relationships with business partners internally and externally.
- Track record of building and leading high‑performing/ highly engaged field sales teams.
- Demonstrates hunger to deliver game‑changing performance and the ability to lead teams to deliver exceptional execution.
- Has a growth mindset and seeks creative solutions to dynamic business challenges.
- Able to manage cross‑functional reports, with varying functional expertise and development needs.
- Able to manage senior stakeholders to drive the outcomes required within your region.
- Able to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere, and to create an inclusive culture where everyone feels valued and can belong. We embrace diversity in the broadest possible sense and welcome you for who you are. You’ll be part of, and help build and champion, an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
Head of Field and Technical Division North in Newcastle upon Tyne employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field and Technical Division North in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brands and market strategies. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are speaking about your experiences and skills, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Field and Technical Division North in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for the drinks industry shine through. We want to see your enthusiasm for building brands and connecting with customers, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in managing teams and driving performance. We’re looking for someone who can lead a multifunctional team, so showcase your leadership skills and any successes you've had in similar roles.
Be Data-Driven: Since this role involves translating data into actionable insights, include examples of how you've used data to drive decisions in your previous positions. We love seeing candidates who can leverage insights to achieve growth!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into the brands that the company represents. Understand their market positioning, target audience, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their success.
✨Showcase Your Leadership Skills
As a candidate for Head of Field and Technical Division North, it's crucial to demonstrate your leadership experience. Prepare specific examples of how you've successfully managed teams, driven performance, and developed talent in previous roles. Highlight your ability to motivate and inspire others.
✨Understand the Market Dynamics
Familiarise yourself with the current trends in the drinks industry, especially in the on-trade sector. Be ready to discuss how you would leverage consumer insights and digital platforms to drive growth. Showing that you’re up-to-date with market dynamics will set you apart.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's culture, growth strategies, and how they measure success in the role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.