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For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with over 200 brands.
- Benefits: Own your territory, gain hands-on sales experience, and receive ongoing development support.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Join a dynamic team and help bring iconic brands to life.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
The predicted salary is between 30000 - 40000 ÂŁ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team loves forming relationships, connecting with customers to sell our much‑loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in‑market.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Newcastle
Role Responsibilities:
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required:
- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
- A minimum of 12 months’ active UK driving licence is required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense.
Our Ambition
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Business Development Executive - York & Tyne Tees in Newcastle upon Tyne employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - York & Tyne Tees in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that Business Development Executive role!
✨Tip Number 2
Show your passion for the brands! When you get the chance to chat with hiring managers or during interviews, share your genuine interest in their products. Talk about how you’ve engaged with their brands in the past and how you can bring that enthusiasm to the role.
✨Tip Number 3
Prepare for those interviews! Research the company’s market presence and their competitors. Be ready to discuss how you can help grow their distribution and sales. Tailor your answers to show you understand their goals and how you fit into their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Business Development Executive - York & Tyne Tees in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in sales, hospitality, or brand activation. We’re looking for those strong relationship-building skills, so don’t be shy about showcasing them!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Business Development Executive role. Share specific examples of how you’ve driven sales or built relationships in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and think about how you can bring them to life in your role as a Business Development Executive. Showing genuine enthusiasm for their products will definitely impress.
✨Build Your Sales Story
Prepare specific examples from your past experiences that highlight your sales achievements and relationship-building skills. Think about times when you successfully managed a territory or exceeded targets, and be ready to share these stories during the interview.
✨Demonstrate Curiosity
Since the role requires a passion for exploring new markets, come prepared with questions about Diageo’s strategies for growth and market expansion. This shows that you’re not just interested in the job, but also in contributing to the company’s future.
✨Practice Your Communication Skills
As a BDE, strong communication is key. Practice articulating your thoughts clearly and confidently. You might even want to role-play scenarios where you engage with potential clients or licensees, showcasing your ability to build relationships effectively.