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- Tasks: Lead the architecture of analytics and AI solutions for marketing insights and performance optimisation.
- Company: Join Diageo, a global leader in premium drinks with iconic brands like Guinness and Smirnoff.
- Benefits: Enjoy flexible working options, a diverse culture, and opportunities for personal growth.
- Why this job: Be part of a spirited team driving innovation in marketing technology and consumer experiences.
- Qualifications: 10+ years in IT or data roles, with strong expertise in analytics and AI architecture.
- Other info: Embrace diversity and help shape the future of celebrations worldwide.
The predicted salary is between 48000 - 84000 £ per year.
Job Description :
ROLE PROFILE
Job Title: Martech Solution Architecture – Analytics & AI Lead
Location: INDIA or UK (London)
Reports To: Head of Martech Solution Architecture & Enterprise Integration
Department Marketing CDT
Context/Scope:
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray, Baileys and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life – to be the best you can be at work, at home, with friends, in the community, and for the community.
In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in repeatable way – consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.
Financial –
Indirect management responsibility for optimising cost of Analytics & AI technologies used across CDT, while maximising long-term value delivery in line with Martech strategy.
Market Complexity – Global span
Leadership Responsibilities & capabilities
- Large matrix team leadership across domain Product Leads, Tech Leads and SMEs (~10)
- 1-2 CDT senior stakeholders Engine Directors
- 3-5 D&T senior stakeholders Consumer & Customer EA, other EAs and domain specific stakeholders
Purpose of Role
The Martech Solution Architecture – Analytics & AI Lead ensures that Diageo’s marketing and consumer analytics technologies are architected to be secure, scalable, and innovative, enabling actionable insights, decision intelligence, and performance optimisation.
This role drives architecture excellence across analytics domains including Consumer Planning and Insights, Digital Pulse of Consumer, Marketing Effectiveness and Media Optimisation, Experiential, Consumer Engagement, Commerce Experience, Digital Monitoring and Performance.
They will also lead the design and implementation of AI and GenAI solution architectures across all Martech domains, ensuring consistency, compliance, and forward-looking innovation.
Top Accountabilities
Technology Roadmaps, Architecture & Design
- Define and maintain domain-specific architecture roadmaps across analytics and AI, aligned with business priorities and enterprise standards.
- Lead the definition and documentation of architecture supporting advanced analytics, real-time dashboards, marketing KPIs, and predictive models.
- Translate business and marketing requirements into AI/analytics architecture patterns, technical solutions, and implementation blueprints.
- Develop architecture patterns and reference implementations for responsible, compliant and scalable AI and GenAI use cases across Martech.
· System Integration & Data Flows
- Architect data pipelines and models across Martech domains and enterprise systems to enable real-time insights, experimentation and performance tracking.
- Collaborate with data engineering teams to deliver a connected view of the consumer and marketing activity across platforms.
Tool Evaluation & Stack Rationalization
- Evaluate and recommend analytics platforms (BI, experimentation, customer intelligence) and AI solutions with fit-for-purpose capabilities.
- Maintain strategic relationships with key analytics/AI vendors, contributing to their product roadmaps.
- Identify opportunities to consolidate or sunset legacy tools and reduce stack complexity.
Governance, Privacy & Compliance
- Implement AI ethics, data privacy, and responsible use frameworks across AI/analytics solutions.
- Partner with Legal, Security and Compliance to ensure adherence to data protection regulations (e.g., GDPR, CCPA).
Cross-Functional Collaboration
- Partner with Product, Data Science, Media, Insights, and Martech Platform teams to align architecture with business outcomes.
- Work closely with Enterprise Architects to ensure analytics/AI solutions fit into the broader technology strategy
Performance Optimization & Scalability
- Design for data scale, system performance and latency minimisation across analytical workflows.
- Monitor system health and implement continuous optimisation across AI and analytics pipelines.
Documentation & Knowledge Sharing
- Produce and maintain architectural documentation, data flows, AI models architecture, and compliance controls.
- Share best practices across teams and coach domain architects in AI and analytics technologies.
Qualifications and Experience Required
- 10+ years of experience in IT, data, or software engineering, including 5+ years in analytics and AI architecture roles.
- Strong background in consumer and marketing analytics technologies, data platforms, and experience with experimentation platforms.
- Hands-on experience with AI/ML, including GenAI architecture, LLMs, prompt engineering frameworks, and MLOps practices.
- Proven leadership in designing and scaling data-driven solutions across global, matrixed organisations.
- Strong stakeholder engagement skills, with the ability to translate complex technical concepts to non-technical audiences.
Barriers to Success in Role
Success is seen as:
- A scalable, secure, and performant analytics and AI architecture aligned with strategic goals.
- Increased marketing agility and decision making through robust insights and predictive intelligence.
- Consistent implementation of responsible AI and GenAI practices across domains.
- Consolidation of analytics tools and reduction of technical debt.
- Effective partnerships with Product, D&T, Data Science, and Insights functions to unlock business value from data.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
Bangalore Karle Town SEZ
Additional Locations :
1HQ
Job Posting Start Date :
2025-06-24 #J-18808-Ljbffr
Martech Solution Architecture - Analytics & AI Lead employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Martech Solution Architecture - Analytics & AI Lead
✨Tip Number 1
Familiarise yourself with the latest trends in Martech, especially around analytics and AI. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in analytics and AI roles. Attend relevant conferences or webinars to connect with potential colleagues and learn about their experiences at Diageo or similar companies.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully implemented analytics or AI solutions. Be ready to explain your thought process, the challenges you faced, and how you overcame them, as this will showcase your problem-solving skills.
✨Tip Number 4
Research Diageo's brands and their marketing strategies. Understanding their consumer engagement approaches will allow you to tailor your discussions and show how your expertise can contribute to their goals.
We think you need these skills to ace Martech Solution Architecture - Analytics & AI Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in IT, data, and software engineering, particularly in analytics and AI architecture. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with Diageo's goals, especially in creating scalable and secure analytics solutions.
Showcase Leadership Experience: Emphasise any leadership roles you've held, particularly those involving cross-functional collaboration or managing matrix teams. Provide specific examples of how you've driven successful projects in analytics and AI.
Highlight Technical Skills: Detail your hands-on experience with AI/ML technologies, including GenAI architecture and MLOps practices. Mention any relevant tools or platforms you have worked with, as this will strengthen your application.
How to prepare for a job interview at Diageo
✨Understand the Role and Responsibilities
Before the interview, make sure you thoroughly understand the job description. Familiarise yourself with the key responsibilities, especially around analytics and AI architecture. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Technical Expertise
Be prepared to discuss your hands-on experience with AI/ML technologies, including GenAI architecture and MLOps practices. Highlight specific projects where you've successfully implemented these technologies, as this will demonstrate your capability in the field.
✨Prepare for Stakeholder Engagement Questions
Given the role's emphasis on collaboration, expect questions about how you've engaged with stakeholders in previous roles. Prepare examples that showcase your ability to translate complex technical concepts into understandable terms for non-technical audiences.
✨Emphasise Your Leadership Skills
As this position involves leading a matrix team, be ready to discuss your leadership style and experiences. Share examples of how you've successfully led teams in designing and scaling data-driven solutions, and how you foster collaboration across different functions.
