At a Glance
- Tasks: Lead The Singleton brand in Global Travel, driving innovative marketing strategies and exceptional growth.
- Company: Join Diageo, a dynamic leader in the spirits industry with a diverse and entrepreneurial culture.
- Benefits: Flexible working, inclusive culture, and opportunities for personal and professional growth.
- Why this job: Be at the forefront of transforming a global brand and making a real impact in travel retail.
- Qualifications: Proven marketing experience with a focus on brand strategy and innovation.
- Other info: Collaborate with global teams and navigate diverse markets to elevate brand experiences.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Global Travel is one of Diageo’s most exciting and fast‑moving markets, reaching over 1.9 billion international travellers every year. We’re a bold, diverse, and entrepreneurial team with a renewed ambition to lead Spirits as the most dynamic and fastest‑growing category post‑pandemic. With our HQ in London and teams across 19 countries representing 29+ nationalities, we operate in truly unique channels — from airport and border shops to airlines, cruises, and international ferries. Our marketers sit at the heart of the business, transforming deep consumer and shopper insights into powerful, market‑winning plans. They blend creativity, sharp strategic thinking, commercial acumen, and flawless execution to deliver brand experiences that captivate travellers around the world.
Malts is one of the most competitive and fast‑growing categories in Global Travel. With momentum accelerating - especially across APAC & India - Diageo is doubling down on Malts with clear prioritization and bold investment behind our powerhouse brands: The Singleton, Talisker, Lagavulin, and Mortlach. At the heart of this strategy is The Singleton, our global #1 priority and the perfect brand to bring new consumers into the Malts world. Leading The Singleton in Global Travel is a rare opportunity for someone hungry for accelerated growth. You’ll partner with markets across the globe, navigating diverse cultures, shopper behaviours, and dynamic business landscapes. In a category where competition is fierce, we believe The Singleton is uniquely positioned to win - and you’ll be the one steering that momentum. From shaping long‑term strategy to bringing brilliant execution to life, you’ll collaborate closely with global teams, develop innovation pipelines, build high‑impact media plans, and champion a brand on its path to global leadership. This is your chance to lead a brand with big ambition - and even bigger potential.
Key deliverables:
- Lead The Singleton through the Marketing Business Plan process, partnering with Global Brand Teams to deliver exceptional growth‑driving plans, world‑class assets, and breakthrough execution.
- Drive the innovation agenda by collaborating with APAC Innovation, GT Innovation, and Global Brand Teams to accelerate the innovation pipeline for The Singleton.
- Shape the future of category value by working with RGM and Commercial teams to build a compelling price ladder and long‑term pricing roadmap that unlocks the right allocations and fuels premiumisation.
- Stay close to travellers and customers, partnering with the Commercial team to gather insight, test fast, learn fast, and elevate the consumer experience across the Travel Retail ecosystem.
- Be responsible for the full The Singleton performance and budget, leading it end‑to‑end in partnership with Finance to maximize impact and investment effectiveness.
- Champion Global Travel in global and regional planning, influencing key partners to ensure our channel’s unique needs and opportunities are embedded into annual brand and innovation strategies.
- Deliver breakthrough marketing across all consumer touchpoints – before, during & after the trip - activating standout brand experiences across airport duty‑free, airlines, and cruises.
Functional Capabilities:
- Creative problem‑solver: Cuts through complexity to find smart solutions, unlocking progress.
- Inspires action: Energises and engages teams to deliver breakthroughs and world‑class execution.
- Competitive strategist: Builds bold strategies and plans that outperform the competition.
Leadership Capabilities:
- Restless to win: Drives urgency, speed, and significant action to seize opportunities.
- Agile and adaptive: Constantly scans the environment and pivots plans with pace.
- Ownership mindset: Holds self and others to the highest standards, always elevating performance.
- Empowers experimentation: Sets clear context, encourages smart risk‑taking, and unlocks new avenues for growth.
Experience Required:
The ideal candidate brings broad, end‑to‑end marketing experience with a track record of game‑changing delivery across brand marketing, shopper, innovation, and/or luxury. They are commercially sharp, operating with a true GM mindset - thinking beyond brand building to drive total business performance. They excel at turning insights into winning strategies, and they demonstrate strong creative judgement that elevates brand storytelling and execution. They thrive in ambiguous, fast‑moving environments, confidently balancing multiple projects while keeping momentum high. And above all, they are exceptional relationship builders - skilled at influencing, collaborating, and inspiring teams across markets, functions, and cultures, both in person and remotely.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Senior Brand Manager - The Singleton in Global Travel in London employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - The Singleton in Global Travel in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Diageo or Global Travel. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Prepare for interviews by diving deep into The Singleton brand. Know its history, current market position, and future potential. This shows your passion and helps you connect your experience with their goals.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns or projects where you’ve driven growth or innovation. This is your chance to demonstrate how you can contribute to The Singleton’s ambitious plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our dynamic team at Diageo.
We think you need these skills to ace Senior Brand Manager - The Singleton in Global Travel in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for The Singleton and the Global Travel market shine through. We want to see how excited you are about the brand and the opportunity to lead it!
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and innovation. We’re looking for someone who can turn insights into winning strategies, so be specific about how you've done this in the past.
Be Creative: Don’t be afraid to showcase your creative problem-solving skills in your application. We love candidates who can think outside the box and come up with bold strategies that outperform the competition.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Diageo
✨Know Your Brand Inside Out
Before the interview, dive deep into The Singleton brand. Understand its history, target audience, and unique selling points. Be ready to discuss how you can leverage these insights to drive growth in the Global Travel market.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Highlight your ability to blend creativity with commercial acumen, as this role demands a competitive strategist who can outperform rivals.
✨Demonstrate Cultural Awareness
Given the global nature of the role, be prepared to discuss how you would navigate diverse cultures and shopper behaviours. Share experiences where you've successfully collaborated with international teams or adapted strategies for different markets.
✨Emphasise Your Leadership Skills
This position requires someone who can inspire and energise teams. Think of instances where you've led projects or initiatives, showcasing your ownership mindset and ability to empower others while driving results.
