At a Glance
- Tasks: Lead global strategy for Tequila brands and drive luxury retail experiences.
- Company: Join Diageo, a dynamic leader in the spirits industry.
- Benefits: Flexible working, career growth, and a diverse, inclusive culture.
- Other info: High-impact role with opportunities to innovate and connect globally.
- Why this job: Shape the future of luxury Tequila in Global Travel Retail.
- Qualifications: Experience in marketing with a passion for premium brands.
The predicted salary is between 60000 - 80000 € per year.
Location: London
Function: Marketing - Global Travel Retail
About Global Travel at Diageo
Global Travel (GT) at Diageo is one of the most dynamic and fast-evolving markets in the world, engaging with over 1.9 billion international travellers every year. Operating across 19 countries and 29+ nationalities, we are a truly international, entrepreneurial, and agile business.
Our ambition is bold: to lead Spirits as the fastest-growing and most dynamic category post-pandemic, while doubling the size of the category in Global Travel, accelerating our luxury portfolio, and transforming digital and retail experiences.
The Opportunity
Tequila is one of the biggest growth bets in Global Travel—and this role sits at the heart of that ambition. With Don Julio already the #1 Tequila brand in Global Travel (value) and Casamigos accelerating globally, we are shaping the future of the category through luxury, culture-first brand building, and breakthrough consumer experiences.
The Senior Brand Manager – Tequila will lead the global strategy and execution of our Tequila portfolio, playing a pivotal role in scaling the category beyond the Americas and unlocking growth across key regions. This is a high-impact, high-visibility role, combining global brand strategy, innovation, luxury retail execution, and world-class partnerships.
Key Responsibilities
- Lead the Global Travel Tequila strategy and brand plans, ensuring sustained market share growth and premiumisation.
- Drive Don Julio and Casamigos growth, with a strong focus on luxury and recruitment.
- Champion the globalisation of Tequila, accelerating development across APAC, MENA, and beyond.
- Lead the F28 Marketing Business Plan (MBP) development in partnership with Global Brand Teams (GBT).
- Shape future growth drivers and contribute to a strong innovation pipeline.
- Translate global strategies into impactful Global Travel executions.
- Run best-in-class execution of the new Don Julio playbook (DJ Hacienda) through our agencies and our customer marketing team, evaluate performance and adapt tools accordingly.
- Lead Personalization Conscious Create Team (CCT) workstream with the Don Julio GBT to deliver best-in-class retail experiences, with rollout across priority locations.
- Deliver standout campaigns building on recent successes with a focus on innovation launches.
- Lead connection planning and media strategy, including major global moments.
- Deliver 360° consumer engagement across retail, digital, and experiential touchpoints.
- Work cross-functionally with customer marketing, commercial, finance, supply chain, and legal teams to ensure flawless execution.
- Build strong partnerships with Global Brand Teams and regional stakeholders.
What You’ll Deliver
- Market-leading brand plans that outpace competition.
- Breakthrough luxury and retail activations across global touchpoints.
- Strong commercial performance and share growth.
- Best-in-class consumer and shopper experiences in Global Travel.
- A future-ready Tequila category pipeline.
What You Bring
- Significant experience in marketing roles (brand, consumer, shopper, innovation or luxury).
- Proven ability to deliver impactful global or regional brand strategies.
- Strong commercial acumen and a “GM mindset”.
- Ability to translate insights into winning strategies.
- Experience navigating complex, fast-paced, and highly collaborative environments.
- A track record of leading projects end-to-end with excellence.
- Passion for culture-driven marketing and premium brands.
Why Join Us
- Work on one of Diageo’s most exciting and fastest-growing categories.
- Be part of a truly global, diverse, and entrepreneurial team.
- Lead iconic brands with strong cultural relevance.
- Shape the future of luxury in Global Travel Retail.
- Grow your career in a high-visibility role with real impact.
Our Culture
At Diageo, our purpose is to celebrate life, every day, everywhere. We are deeply committed to building an inclusive culture where everyone feels valued and can thrive. We welcome people from all backgrounds and experiences—and encourage you to bring your whole self to work. We also support flexible working arrangements, helping you perform at your best from day one.
Ready to Shape the Future of Tequila
If you're excited to lead one of the most strategic growth opportunities in Global Travel and create world-class brand experiences across the globe, we’d love to hear from you.
Senior Brand Manager Tequila in London employer: Diageo
Diageo is an exceptional employer, offering a dynamic and inclusive work culture that celebrates diversity and encourages personal growth. As a Senior Brand Manager for Tequila in London, you'll have the opportunity to lead iconic brands in a fast-evolving market, while benefiting from flexible working arrangements and a commitment to employee development. Join us to shape the future of luxury in Global Travel Retail and make a real impact on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Tequila in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Diageo or Global Travel Retail. A friendly chat can open doors and give you insights that might just land you that Senior Brand Manager role.
✨Tip Number 2
Show off your passion for Tequila! When you get the chance to chat with recruiters or during interviews, share your love for the brand and the culture behind it. It’ll make you stand out as someone who truly gets the essence of what they’re looking for.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the responsibilities of the role. Be ready to discuss your strategic planning skills and how you've driven brand growth in previous positions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Diageo and making an impact in the Tequila category.
We think you need these skills to ace Senior Brand Manager Tequila in London
Some tips for your application 🫡
Show Your Passion for Tequila:When writing your application, let your love for tequila shine through! Share any personal experiences or insights you have about the brand and the category. We want to see that you're genuinely excited about this opportunity.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand management and luxury marketing. We’re looking for specific examples that demonstrate your ability to drive growth and innovation in a fast-paced environment.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our official website! This ensures that your application is received directly by our team and helps us keep track of all candidates efficiently. We can’t wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Tequila
Dive deep into the world of tequila! Familiarise yourself with the brands you'll be managing, especially Don Julio and Casamigos. Understand their unique selling points, market positioning, and recent campaigns. This knowledge will not only impress your interviewers but also show your genuine passion for the product.
✨Showcase Your Strategic Mindset
Prepare to discuss how you would approach the global strategy for the tequila portfolio. Think about market trends, consumer behaviour, and how to drive growth in regions like APAC and MENA. Bring examples from your past experiences where you've successfully developed and executed brand strategies.
✨Highlight Cross-Functional Collaboration
This role requires working with various teams, so be ready to share examples of how you've effectively collaborated across departments. Discuss any projects where you led or contributed to cross-functional initiatives, showcasing your ability to navigate complex environments and drive results.
✨Emphasise Your Passion for Luxury Branding
Since this position focuses on luxury and premiumisation, convey your enthusiasm for culture-driven marketing and premium brands. Share insights on what makes a luxury brand successful and how you can contribute to elevating the tequila category in Global Travel Retail.
