At a Glance
- Tasks: Drive brand growth and market performance for exciting rum brands.
- Company: Join a dynamic team in a supportive, performance-driven culture.
- Benefits: Enjoy competitive rewards, flexibility, and a focus on wellbeing.
- Other info: Collaborate across teams and build strong relationships for brand success.
- Why this job: Make a real impact on global brand activation and consumer engagement.
- Qualifications: 5-7 years in marketing with proven success in campaigns and results.
The predicted salary is between 56700 - 69300 £ per year.
As Senior Brand Manager for Rum, you own brand growth, market performance and the consumer journey across assigned rum brands. You translate consumer, shopper and cultural insights into bold activation and strong commercial results. You will lead cross-functional collaboration to unlock growth, optimize investments and deliver ROI, while shaping strategic brand experiments and campaigns. This is a chance to drive end-to-end brand activation in a global portfolio within a supportive, performance‑driven culture.
Pay / Benefits: competitive rewards and benefits package, flexibility and wellbeing focus.
Responsibilities:
- Own brand P&L, growth, market share, brand health and ROI targets for assigned brands and portfolio segments.
- Execute end-to-end consumer and shopper journey, translating global growth drivers into local activation.
- Translate insights into activation plans that boost recruitment, penetration and loyalty.
- Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams.
- Monitor performance and optimise investment effectiveness to maximise commercial outcomes.
Key requirements:
- 5-7 years of marketing, commercial or FMCG experience with a proven track record of delivering integrated campaigns and business results.
- Demonstrated execution excellence and strong personal accountability for performance.
- Strong stakeholder management and project leadership with ability to influence at senior levels.
- Exceptional ability to build and maintain genuine trust-based relationships.
- Brand building and activation excellence.
- Commercial and financial acumen.
- Cross-functional leadership.
Senior Brand Manager - Rum in London employer: Diageo
Diageo is an exceptional employer, offering a dynamic work environment in Runcorn where you can lead a dedicated team in the bottling operation of some of the world's most iconic drinks. With a strong focus on employee development, diversity, and continuous improvement, you'll have the opportunity to make a meaningful impact while enjoying a supportive culture that values your contributions and well-being. Join us to craft memorable moments and grow your career in a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Rum in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diageo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diageo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diageo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diageo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Rum in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diageo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diageo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diageo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diageo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diageo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diageo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
