At a Glance
- Tasks: Lead luxury brand partnerships and drive market share growth in the on-trade sector.
- Company: Join the world's leading premium drinks company with iconic brands.
- Benefits: Competitive rewards, flexible working, and a diverse, inclusive culture.
- Other info: Dynamic role with excellent career growth opportunities in a collaborative environment.
- Why this job: Be part of a transformational journey with luxury brands and make a real impact.
- Qualifications: Experience in luxury product categories and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 € per year.
About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating!
We have identified an opportunity to accelerate our luxury agenda by our Premium and Super Premium market share and NSV. To achieve this, we have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and execute via strong customer partnerships in all channels. This business unit will be the experts for all things Luxury with strong partnership, strategic vision, brand passion and desire to shape the future with us.
This is a dynamic and exciting opportunity with a massive growth ambition to work with iconic global luxury brands. This role is a key leadership role, reporting to the Head of Luxury On-trade. This role focuses on a small number of large strategic customers, with both a GB national & international footprint.
In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values.
The Luxury On trade team plays a crucial role in transforming Diageo’s presence in the top 10% of on trade accounts, connecting our brands with luxury consumers in these outlets. Luxury NAM will be an integral part of the senior commercial team, leading Diageo through a transformational journey, step changing its luxury ambition. It will also be the key point of contact for global commercial contracts, for customers with a head office in GB.
Experience / skills required:
- Leadership commercial experience in Luxury product categories or high-end accounts in the On trade is preferred.
- Experience working with global customers, operating in multiple markets.
- A proven track record of managing multiple influential retail customers and building new brand opportunities.
- Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
- Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.
- Experience building and activating luxury brands in conjunction with central marketing teams.
- In depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories.
- Passion for premium and Super premium brands, customers & consumers.
- Advanced negotiation and customer relationship building skills.
- Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
- Demonstrate deep personal accountability for performance.
- Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes.
- Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
- Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition.
Accountabilities:
- Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region.
- Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth.
- Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
- Deliver against the distribution and execution targets each month, quarter and year.
- Lead multi-functional teams, implementing global commercial agreements (commercial & marketing) where appropriate.
Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning: Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
National Account Manager, Luxury On Trade in London employer: Diageo
At Diageo, we pride ourselves on being a leading premium drinks company that fosters a vibrant and inclusive work culture. As a National Account Manager in our Luxury On Trade team, you will have the opportunity to work with iconic brands while enjoying a competitive rewards package and ample opportunities for personal and professional growth. Our commitment to flexibility and diversity ensures that every employee feels valued and empowered to contribute to our ambitious goals.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager, Luxury On Trade in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in luxury brands. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your passion for luxury! When you get the chance to chat with potential employers, make sure to express your enthusiasm for premium brands and the on-trade market. Share your insights and ideas on how to elevate their brand presence.
✨Tip Number 3
Prepare for interviews by researching the company’s luxury portfolio. Know their key products and recent campaigns inside out. This will not only impress them but also help you tailor your answers to align with their brand values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team. Let’s make your dream job a reality together!
We think you need these skills to ace National Account Manager, Luxury On Trade in London
Some tips for your application 🫡
Show Your Passion for Luxury:When writing your application, let your passion for luxury brands shine through. Share specific examples of how you've engaged with high-end products or customers in the past. We want to see that you truly understand and appreciate the luxury market!
Tailor Your Experience:Make sure to highlight your relevant experience in the luxury sector or high-end accounts. Use the job description as a guide and align your skills and achievements with what we're looking for. This will help us see how you can contribute to our luxury agenda.
Be Data-Driven:We love numbers! If you've managed P&L or driven market share growth, be sure to include those details in your application. Show us how your analytical skills have led to successful outcomes in previous roles, as this is key for the National Account Manager position.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you're at it!
How to prepare for a job interview at Diageo
✨Know Your Brands Inside Out
Before the interview, dive deep into the luxury brands you'll be representing. Understand their history, values, and what makes them stand out in the market. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Relationship Skills
Prepare examples of how you've built and maintained relationships with high-end clients or influential stakeholders. Highlight your negotiation skills and how you've successfully activated luxury brands in previous roles. This is crucial for a National Account Manager position.
✨Demonstrate Market Insight
Stay updated on current trends in the luxury drinks market and be ready to discuss how these trends can impact the business. Show that you have your finger on the pulse of the industry and can leverage this insight to drive commercial success.
✨Be Ready to Discuss Strategy
Think about how you would approach building a commercial plan for the luxury portfolio. Be prepared to share your strategic vision and how you would execute it, using data and market knowledge to back up your ideas. This will demonstrate your leadership capabilities and commercial acumen.