At a Glance
- Tasks: Lead regional media strategies for Diageo’s brands and drive profitable growth.
- Company: Join a global spirits company that values innovation and performance.
- Benefits: Enjoy flexible work-life balance, comprehensive health insurance, and an annual bonus.
- Other info: Collaborate with global teams and agencies in a dynamic, multi-market environment.
- Why this job: Make a real impact in a high-impact leadership role with cutting-edge media strategies.
- Qualifications: 8+ years in media planning and expertise in digital marketing.
The predicted salary is between 60750 - 74250 £ per year.
Overview
In this role you will lead the regional media agenda for Diageo’s brands, translating global media blueprints into market-ready plans that drive profitable growth.
You’ll unify cross-market execution within the Connected Reach framework, leveraging data-driven audience strategies and AI-enabled activation.
You will partner with in-market teams and agencies to balance global consistency with local relevance, focusing on full-funnel media across Paid, Retail, Search, Social and Creator ecosystems.
This is a high-impact, cross-functional leadership role at a global spirits company that values innovation and performance.
- Pay / Benefits
- flexible work-life balance policies
- contributory pension scheme
- comprehensive health insurance for you and your family
- annual bonus of circa 20% of base salary
- share options
- 28 days’ vacation per annum
Responsibilities
- Own the development and deployment of regional media plans aligned with global strategy and local growth goals.
- Oversee integrated full-funnel media activation to maximize reach, effectiveness and ROI.
- Lead data-driven audience strategies and AI-enabled planning, buying, and optimization.
- Co-lead Retail Media strategy and ensure integration with broader plans.
- Uphold media standards and compliance with DMC, TMP, data privacy and brand safety requirements.
- Manage risks related to media investment, data usage and platform integrity.
- Influence in-market, global and agency partners to deliver high-performance outcomes.
- Drive commercial accountability for category growth, ROI and media efficiency.
- Key requirements
- 8+ years in media planning, activation, digital marketing or agency leadership
- Deep expertise in Paid Media, Programmatic, Social, Search, Video and Retail Media
- Track record of improving media effectiveness and business performance
- Experience driving digital transformation through automation and AI-enabled solutions
- Strong understanding of audience strategy, measurement and data-driven decisions
- Experience in complex, multi-market environments with varying maturity
- Ability to lead and challenge agency/partner performance
- Knowledge of AI-enabled media capabilities, brand safety, data privacy and responsible marketing
- strategic leadership
- stakeholder influence
- collaboration
- Paid Media
- Programmatic
- Social
Media Manager (EMEA Hub) in London employer: Diageo
Diageo is an exceptional employer, offering a dynamic work environment in Runcorn where you can lead a dedicated team in the bottling operation of some of the world's most iconic drinks. With a strong focus on employee development, diversity, and continuous improvement, you'll have the opportunity to make a meaningful impact while enjoying a supportive culture that values your contributions and well-being. Join us to craft memorable moments and grow your career in a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager (EMEA Hub) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diageo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diageo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diageo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diageo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Manager (EMEA Hub) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diageo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diageo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diageo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diageo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diageo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diageo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
