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- Tasks: Drive growth for Guinness by enhancing brand perception and creating effective marketing strategies.
- Company: Join Diageo, a global leader in beverage alcohol with a commitment to inclusivity.
- Benefits: Be part of a diverse team and enjoy a supportive work culture.
- Other info: Opportunity to innovate and grow within a dynamic, inclusive environment.
- Why this job: Lead innovative campaigns and make a real impact on a beloved global brand.
- Qualifications: 8+ years in consumer marketing with strong campaign leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Diageo is seeking a Senior Brand Manager for Guinness Win at Home in Greater London. This role focuses on driving growth in the off-trade market by enhancing brand perception and establishing effective marketing strategies.
The ideal candidate will have over 8 years of experience in consumer marketing and a strong background in leading campaigns.
Diageo promotes an inclusive culture and values diversity, ensuring every employee feels welcomed. Join Diageo to innovate and grow with global brands.
Guinness Brand Growth Lead – 12-Month Contract in London employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Guinness Brand Growth Lead – 12-Month Contract in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Diageo. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns that highlight your consumer marketing expertise. This will help you demonstrate your ability to drive brand growth effectively.
✨Tip Number 3
Be ready for the interview! Research Diageo’s values and recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in enhancing brand perception.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Guinness Brand Growth Lead – 12-Month Contract in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Brand Manager. Highlight your experience in consumer marketing and any campaigns you've led that align with driving growth in the off-trade market.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Guinness brand and how your skills can help enhance its perception in the market.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve successfully driven brand growth in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Diageo
✨Know Your Brand Inside Out
Before the interview, dive deep into Guinness' history, values, and recent campaigns. Understand how the brand has evolved and what makes it unique in the off-trade market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute to its growth.
✨Showcase Your Marketing Expertise
With over 8 years of experience in consumer marketing, be prepared to discuss specific campaigns you've led. Highlight your role in driving growth and how your strategies enhanced brand perception. Use metrics and results to back up your claims, as this will illustrate your impact and effectiveness.
✨Emphasise Inclusivity and Diversity
Diageo values an inclusive culture, so be sure to share your experiences working in diverse teams. Discuss how you’ve fostered inclusivity in your previous roles and how you plan to continue this at Diageo. This will resonate well with their company values and show that you align with their mission.
✨Prepare Thoughtful Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful ones that reflect your interest in the role and the company. For example, inquire about the future direction of the Guinness brand or how they measure success in their marketing strategies. This shows your enthusiasm and strategic thinking.