At a Glance
- Tasks: Create and execute exciting marketing plans for a premium drinks brand.
- Company: Join a leading global drinks company with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on innovation and inclusivity.
- Why this job: Be part of a team that celebrates diversity and builds beloved brands.
- Qualifications: Experience in customer or trade marketing, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
Role Summary
The Customer Marketing Manager for Ron Santiago de Cuba will play a pivotal role in developing and executing customer‐focused marketing plans that accelerate brand performance across the GB market. This role sits at the intersection of brand strategy, customer activation, and commercial execution—ensuring that RSdC shines across priority channels, key retail partners, and the on‐trade. You will be the go-to expert on how the brand shows up in‐customer, driving visibility, conversion, and advocacy while supporting the commercial team with best‐in‐class materials, insights, and activations.
Key Responsibilities
- Customer Activation & Channel Strategy
Translate the Ron Santiago de Cuba brand strategy into powerful customer marketing plans for GB retail and on‐trade. Develop tailored activation toolkits for key customers, ensuring seamless execution at point of purchase. Partner with commercial managers to build joint business plans that strengthen distribution, visibility, and rate of sale. - Trade Marketing & POS Development
Own the creation, production, and deployment of RSdC point‐of‐sale materials across priority channels. Ensure all trade assets reflect the brand world, premium positioning, and tone of voice. Manage the POS budget efficiently and track ROI of all trade marketing investments. - Commercial Support
Provide the sales team with compelling sell‐in stories, decks, shopper insights, and activation toolkits. Support customer meetings with data‐led category rationale and activation recommendations. Track performance across key customers, identifying growth opportunities and tactical levers. - Brand Execution Excellence
Ensure consistent, high‐quality execution of the brand across the GB market, adhering to global guidelines. Work closely with the global RSdC brand team to localise global assets for GB needs. Manage the brand calendar across customers and channels, coordinating launches, campaigns, and activation bursts. - Insights, Performance & Reporting
Monitor channel, shopper, and category insights to inform execution plans. Analyse the commercial impact of customer activations and recommend ongoing improvements. Track competitor activity across the rum category, identifying threats and opportunities. - Cross‐Functional Collaboration
Work closely with brand marketing, commercial, finance, supply chain, and global brand partners. Build strong relationships with external agencies (creative, POS, activation, shopper marketing).
About You:
Essential Experience in customer marketing, trade marketing, shopper marketing, or commercial roles (ideally within FMCG or drinks). Strong understanding of retail and on‐trade environments. Ability to translate brand strategy into customer‐specific activation plans. Great project management and organisational skills. Excellent communication skills—able to influence both internally and externally. Data‐driven mindset with the ability to interpret insights and turn them into action.
Preferred Experience working with premium spirits brands. Knowledge of the rum category and GB drinks market. Experience managing agencies and budgets.
Competencies
Commercial competence, Collaboration and business partner management, Creative problem‐solving, Critical thinking, Accountability and ownership, Passion for building brands in‐customer.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Customer Marketing Manager in London employer: Diageo
As a leading premium drinks company, we offer an inspiring work environment where creativity and collaboration thrive. Our inclusive culture celebrates diversity and provides ample opportunities for personal and professional growth, ensuring that every employee feels valued and empowered to make a meaningful impact. Join us in the vibrant GB market, where you can contribute to building beloved brands while enjoying flexible working arrangements and a commitment to your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your skills can help elevate their customer engagement. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience in customer marketing and how it aligns with their needs. A confident, concise introduction can set the tone for a great conversation.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Customer Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for customer marketing and the drinks industry shine through. We want to see how your passion aligns with our mission to build brands consumers love!
Tailor Your Experience:Make sure to highlight your relevant experience in customer marketing or trade marketing. We’re looking for specific examples that demonstrate how you’ve successfully translated brand strategies into customer-focused plans.
Be Data-Driven:Since we value insights, include any data-driven achievements in your application. Show us how you've used insights to inform your marketing strategies and drive results in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Diageo
✨Know Your Brand Inside Out
Before the interview, dive deep into Ron Santiago de Cuba's brand story, values, and market positioning. Understand how it stands out in the premium drinks sector and be ready to discuss how you can translate that into customer-focused marketing plans.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, prepare examples of how you've used insights to inform marketing strategies in the past. Be ready to discuss specific metrics and outcomes from your previous campaigns to demonstrate your analytical skills.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Think of examples where you've successfully collaborated with different departments or external agencies. Highlight your communication skills and how you’ve influenced others to achieve common goals.
✨Bring Your Creativity to the Table
As a Customer Marketing Manager, creativity is key. Prepare to share innovative ideas for customer activation and point-of-sale materials. Think about how you can make RSdC shine in retail environments and be ready to pitch those ideas during the interview.
