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- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world’s leading premium drinks company with over 200 brands.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing development support.
- Why this job: Make an impact by bringing iconic brands to life and celebrating diverse cultures.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
Experience / Skills Required
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in Leeds employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where your potential customers hang out. Building relationships is key to landing that Business Development Executive role.
✨Tip Number 2
Show off your passion for brands! When you get the chance to chat with hiring managers, share your genuine interest in their products. Talk about how you’ve engaged with their brands in the past and how you can bring them to life in new markets.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research the company’s portfolio and think about how you can contribute to their growth. Be ready to discuss your sales strategies and how you’d build strong relationships with licensees and venue managers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to take on the challenge of being a Business Development Executive.
We think you need these skills to ace Business Development Executive in Leeds
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for the drinks industry shine through. We want to see your enthusiasm for building brands and connecting with customers, so don’t hold back!
Tailor Your Experience: Make sure to highlight any relevant experience in sales, hospitality, or brand activation. We’re looking for those strong relationship-building skills, so share examples that showcase your ability to connect with others.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they relate to the role of Business Development Executive.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and think about how you can bring them to life in your role as a Business Development Executive. This shows your genuine interest and helps you connect with the interviewers.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewers to see your impact.
✨Demonstrate Curiosity and Passion
During the interview, express your curiosity about the industry and your passion for brand activation. Share ideas on how you would engage bar teams and enhance customer experiences. This aligns perfectly with what they’re looking for in a candidate.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the company. Inquire about their strategies for expanding in the On Trade channel or how they support employee development. This not only demonstrates your interest but also helps you assess if the company is the right fit for you.
