At a Glance
- Tasks: Lead exciting brand activations and boost sales for iconic drinks in your territory.
- Company: Join the world’s leading premium drinks company with a focus on innovation.
- Benefits: Ownership of your territory, hands-on projects, and career growth opportunities.
- Other info: Flexible working options to support your wellbeing and work-life balance.
- Why this job: Be the face of beloved brands and create unforgettable consumer experiences.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
The predicted salary is between 30000 - 40000 € per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. We focus on building brands consumers love through collaboration, innovation, and growth.
Role Overview
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in‑outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What’s in it for you?
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands‑on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required
- Experience in hospitality, brand activation, sales or a customer‑facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship‑building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense and welcome you for who you are, valuing different genders, ethnicities, abilities, ages, sexual orientations, social classes, educational backgrounds, experiences, and mindsets.
Brand Activation Ambassador - Sheffield & Leeds employer: Diageo
At Diageo, we pride ourselves on being an exceptional employer, offering our Brand Activation Ambassadors in Sheffield and Leeds the opportunity to work with iconic brands in a dynamic and supportive environment. Our culture fosters collaboration and innovation, providing ample opportunities for personal and professional growth through hands-on projects and mentorship from experienced leaders. With a commitment to flexibility and diversity, we ensure that every employee feels valued and empowered to thrive in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Ambassador - Sheffield & Leeds
✨Tip Number 1
Get to know the brands you’ll be representing inside out. Dive into their stories, values, and what makes them tick. This way, when you’re chatting with potential employers or networking, you can show genuine passion and knowledge that sets you apart.
✨Tip Number 2
Networking is key! Attend industry events, join relevant groups on social media, and connect with people in the hospitality and brand activation sectors. Building relationships can lead to opportunities that aren’t even advertised yet.
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to confidently communicate your skills and experiences is crucial. Tailor your pitch to highlight how you can bring Diageo’s brands to life and drive sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take on the challenge of being a Brand Activation Ambassador.
We think you need these skills to ace Brand Activation Ambassador - Sheffield & Leeds
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brands and consumer experiences shine through. We want to see that you genuinely care about creating engaging activations and building relationships.
Tailor Your Application:Make sure to customise your application to highlight relevant experience in hospitality, brand activation, or sales. We love seeing how your background aligns with the role of Brand Activation Ambassador!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly related to what we’re looking for.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This will not only show your genuine passion for the products but also help you discuss how you can bring these brands to life in your territory.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built relationships in a customer-facing role. Highlight how these relationships led to successful activations or sales growth, as this is crucial for the Brand Activation Ambassador role.
✨Be Ready to Discuss Activation Ideas
Think of creative activation ideas that could work for Diageo’s brands in the On Trade sector. Be prepared to share these during the interview, demonstrating your ability to think on your feet and adapt plans based on what works best.
✨Emphasise Flexibility and Time Management
Since the role requires travelling across your territory, be ready to discuss how you manage your time effectively. Share strategies you’ve used in the past to balance multiple tasks while meeting clear targets, showcasing your organisational skills.
