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For Companies At a Glance
- Tasks: Manage key accounts and drive growth for premium brands in the On-Trade sector.
- Company: Join Diageo, the world's leading premium drinks company with a diverse culture.
- Benefits: Flexible working options, career development, and a vibrant team environment.
- Why this job: Be part of a dynamic team that celebrates innovation and brand building.
- Qualifications: Experience in account management and a passion for premium brands required.
- Other info: Diversity and inclusion are at the heart of our mission.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate and innovate to build brands consumers love.
About Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
ROLE DIMENSIONS
As a Key Account Manager, you will be operating in the highest value customers within your designated region of the On-Trade, which is critical to our total On-Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area.
TOP ACCOUNTABILITIES
- P&L responsibility for relevant customers in on-trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
- Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery.
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
- Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet.
- Working effectively with an activation specialist to coordinate key focus brand plans across the customer base.
- Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.
- Work closely with an activation specialist who will support on-menu creation, activations and customer engagement within your customer base.
- Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
- Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth.
- Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
- Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.
Ideal Experience/Qualifications/Capabilities
- Experience in on-trade/account management within retail/FMCG sectors.
- Knowledge of influential on-trade categories, trends, and spirits.
- Passion for premium brands, advanced negotiation skills, P&L literacy, numerical analysis skills.
- Skill to develop cross-functional relationships and engage with senior collaborators.
- Entrepreneurial approach for growing customer base.
Note: Candidates must have the right to work in the UK, be over 21 years old, hold a full clean driving license, and have at least one year of driving experience.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform crucial job functions.
Feel inspired? Then this may be the opportunity for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Key Account Manager-York & Tyne-Tees employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager-York & Tyne-Tees
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more you engage, the better your chances of landing that Key Account Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your experience in on-trade account management and your passion for premium brands. Make sure they see how you can drive growth and build strong customer relationships.
✨Tip Number 3
Prepare for those interviews! Research Diageo and its brands thoroughly. Be ready to discuss how you can contribute to their goals and share examples of how you've successfully managed accounts in the past. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team. Don’t miss out on this opportunity to be part of something great!
We think you need these skills to ace Key Account Manager-York & Tyne-Tees
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for premium brands shine through. We want to see how your curiosity and passion align with our mission at Diageo.
Tailor Your Experience: Make sure to highlight your relevant experience in on-trade or account management. We’re looking for specific examples that demonstrate your skills in negotiation and relationship building.
Be Detail-Oriented: Pay attention to the details in your application. Accurate forecasting and performance management are key in this role, so show us you can handle the nitty-gritty!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your commitment to joining our team.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing. Understand their unique selling points, target markets, and recent campaigns. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations where you successfully managed conflicts or secured beneficial outcomes. Highlight how these experiences can translate to managing key accounts effectively, as this is crucial for the Key Account Manager position.
✨Understand the On-Trade Landscape
Familiarise yourself with current trends in the on-trade sector, especially within the spirits category. Being able to discuss these insights during your interview will demonstrate your industry knowledge and readiness to tackle the challenges of the role.
✨Emphasise Cross-Functional Collaboration
Be ready to discuss how you've worked with different teams in the past. The role requires collaboration with activation specialists and marketing teams, so sharing specific examples of successful teamwork will highlight your ability to thrive in a cross-functional environment.
