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- Tasks: Manage key accounts in Sheffield & Leeds, driving brand growth and customer relationships.
- Company: Join a global leader in consumer products, known for iconic brands across 180 countries.
- Benefits: Enjoy flexible working options and a supportive environment for personal and professional growth.
- Why this job: Be part of a dynamic team that values diversity and celebrates every individual's contribution.
- Qualifications: Commercial experience in account management, with strong negotiation and analytical skills required.
- Other info: Embrace a culture of inclusivity and innovation while shaping the future of celebrations.
The predicted salary is between 36000 - 60000 £ per year.
About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the Role: As a Key Account Manager for Sheffield & Leeds, you will be operating in the highest value customers within your designated region of the On-Trade, which is essential to our total On-Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area.
- P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
- Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery.
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
- Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet.
- Working effectively with an activation specialist to coordinate key focus brand plans across the customer base.
- Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives.
- Work closely with an activation specialist who will support on menu creation, activations and customer engagement within your customer base.
- Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
- Successfully navigate return on investment (value) decisions with each customer aligning with key priorities for sustainable and profitable growth.
- Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts.
IDEAL EXPERIENCE / QUALIFICATIONS / CAPABILITIES:
- Established commercial experience including on trade/account management.
- Retail/FMCG sector experience.
- Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.
- Passion for core, premium and super premium brands, our customers & our consumers.
- Advanced negotiation and customer relationship-building skills.
- Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
- Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes.
- Effectively networked, to handle multiple external customers as well as collaborating with internal partners to build value for our customers.
- Proactive and entrepreneurial mentality to grow existing and win new customers ahead of our competition.
Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Key Account Manager- Sheffield & Leeds employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager- Sheffield & Leeds
✨Tip Number 1
Network with professionals in the FMCG and on-trade sectors. Attend industry events, join relevant LinkedIn groups, and connect with current employees at StudySmarter to gain insights into the company culture and expectations for the Key Account Manager role.
✨Tip Number 2
Research the key brands and products that StudySmarter represents. Understanding their market positioning and recent campaigns will help you demonstrate your passion and knowledge during any discussions or interviews.
✨Tip Number 3
Prepare to showcase your negotiation and relationship-building skills. Think of specific examples from your past experiences where you've successfully managed accounts or resolved conflicts, as these will be crucial in the Key Account Manager role.
✨Tip Number 4
Familiarise yourself with the latest trends in the spirits category and on-trade market. Being able to discuss current trends and how they impact customer behaviour will set you apart as a knowledgeable candidate.
We think you need these skills to ace Key Account Manager- Sheffield & Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and the FMCG sector. Emphasise your skills in negotiation, relationship building, and P&L management, as these are crucial for the Key Account Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brands and the industry. Mention specific examples of how you've successfully managed accounts or driven growth in previous roles, showcasing your understanding of the on-trade market.
Showcase Your Analytical Skills: Since the role requires strong numerical and analytical skills, include examples in your application that demonstrate your ability to derive insights from data. This could be through past experiences where you used data to inform decisions or strategies.
Highlight Cross-Functional Collaboration: The job involves working with various teams, so mention any experience you have in cross-functional collaboration. Describe how you've effectively worked with different departments to achieve business outcomes, which will show your ability to navigate complex organisational structures.
How to prepare for a job interview at Diageo
✨Showcase Your Commercial Acumen
Be prepared to discuss your previous experience in account management and how you've driven growth in the on-trade sector. Highlight specific examples where you've successfully managed P&L responsibilities and delivered accelerated performance.
✨Demonstrate Relationship-Building Skills
Since this role heavily relies on building strong customer relationships, come equipped with examples of how you've effectively negotiated and resolved conflicts in past roles. Show your ability to connect with customers and understand their needs.
✨Understand the Market Landscape
Research the spirits market and be ready to discuss current trends and consumer insights. This will demonstrate your passion for the industry and your ability to leverage market knowledge to unlock growth opportunities.
✨Emphasise Cross-Functional Collaboration
Prepare to talk about your experience working with various teams, such as marketing and sales, to achieve common goals. Highlight how you’ve successfully navigated internal and external stakeholder relationships to deliver business outcomes.