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For Companies At a Glance
- Tasks: Build relationships with key customers and drive brand growth in the On-Trade sector.
- Company: Join a leading consumer products company with a focus on inclusivity and innovation.
- Benefits: Flexible working, competitive salary, and opportunities for personal and professional growth.
- Why this job: Make an impact by connecting iconic brands with vibrant markets and consumers.
- Qualifications: Experience in account management and a passion for premium brands.
- Other info: Dynamic role with a commitment to diversity and a supportive work culture.
The predicted salary is between 36000 - 60000 £ per year.
This is an 11-month secondment opportunity!
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role:
As a Key Account Manager, you will be operating in the highest value customers within your designated region of the On-Trade, which is critical to our total On-Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area.
Role Responsibilities:
- P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
- Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery.
- Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
- Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet.
- Working effectively with a Brand Activation Ambassador to coordinate key focus brand plans across the customer base.
- Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.
- Work closely with a Brand Activation Ambassador who will support on menu creation, activations and customer engagement within your customer base.
- Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
- Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth.
- Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
- Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.
Experience / skills required:
- Established commercial experience including on trade/account management.
- Retail/FMCG sector experience.
- Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.
- Passion for core, premium and super premium brands, our customers & our consumers.
- Advanced negotiation and customer relationship-building skills.
- Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
- Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes.
- Effectively networked, to handle multiple external customers as well as collaborating with internal partners to build value for our customers.
- Proactive and entrepreneurial mentality to grow existing and win new customers ahead of our competition.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Key Account Manager: Greater Birmingham & Cheltenham employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager: Greater Birmingham & Cheltenham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that Key Account Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your commercial experience and negotiation skills. Use real examples from your past roles to demonstrate how you've driven growth and built strong customer relationships.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Prepare for interviews by researching the company and its brands. Understand their market position and be ready to discuss how you can contribute to their growth. And remember, apply through our website for the best chance at getting noticed!
We think you need these skills to ace Key Account Manager: Greater Birmingham & Cheltenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your commercial experience and any relevant achievements in the on-trade sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for our brands and your understanding of the market. Let us know why you’re the perfect fit for this role and how you can contribute to our growth.
Showcase Your Skills: Don’t forget to highlight your negotiation and relationship-building skills. We love candidates who can effectively manage customer relationships and drive results, so make sure these skills are front and centre in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing. Understand their market position, target audience, and recent campaigns. This knowledge will not only impress your interviewers but also show your genuine passion for the role.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations where you successfully built relationships or resolved conflicts. Highlight how these experiences can translate to managing key accounts effectively. Remember, they want to see your ability to persuade and influence!
✨Understand P&L Management
Brush up on your P&L literacy. Be ready to discuss how you've managed budgets or driven profitability in previous roles. This will demonstrate your commercial acumen and readiness to take on the financial responsibilities of the Key Account Manager position.
✨Emphasise Cross-Functional Collaboration
Think of instances where you've worked with different teams to achieve a common goal. Share how you navigated challenges and built strong relationships across departments. This is crucial for the role, as collaboration with brand ambassadors and marketing teams is key to success.
