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- Tasks: Lead global procurement strategies for experiential marketing, driving innovation and collaboration.
- Company: Join the world's leading premium drinks company with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact on global marketing strategies while celebrating diversity and inclusion.
- Qualifications: Experience in procurement or marketing, strong analytical skills, and excellent communication.
- Other info: Dynamic role with opportunities to shape the future of brand celebrations.
The predicted salary is between 54000 - 84000 £ per year.
Permanent Location: London, Dublin, Edinburgh, Madrid, New York
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating!
About the function
Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. We’re dedicated to maximising the £12 billion+ we spend every year, building brands of premium quality, while creating sustainable value and growth. Together, we’re shaping the services, partnerships and innovations that meet our future needs. Our procurement team delivers outstanding end-to-end value across our supply chain and offers innovative supplier solutions. Together, we’re driving our ‘Society 2030: Spirit of Progress’ plan across suppliers and agency partners to create a more sustainable world. Wherever you choose to carve your career, we’ll support and encourage you in our inclusive culture.
About the role
Diageo’s Procurement structure is a matrix model using both Global and In Market resources and this role is a part of the Global Category team. The Global Category Manager, Experiential is a critically strategic role within the Marketing Procurement community responsible for the overall global Experiential category spend of c.$500m and sits within the wider Customer Marketing Procurement team ($1.3b). This role will lead the development of the Experiential strategy through effective business partnering and collaboration across Procurement, Marketing, Commercial, Finance, and other partner communities to maximise cost, cash, and growth.
The key responsibilities and deliverables of this role are to:
- Contribute towards Diageo’s overall $625m cost savings
- Accelerate target delivering productivity savings and establishing a pipeline of value for future years.
- Contribute towards Diageo’s overall $3b free cash flow target identifying and delivering cash opportunities and developing a robust cash delivery pipeline for future years.
- Maximise growth and performance by reducing areas of inefficient and ineffective spend using investment insights, data, and strategy (shape of A&P; 55/35/10).
- Collaborate effectively with all markets and global functions across Procurement, Commercial, Marketing, Effectiveness, Finance, and other stakeholder groups.
- Create best in class, transformational strategies that are executable in markets and deliver against our performance ambitions.
- Develop subject‑matter expertise for Experiential and all relevant sub‑categories, collecting and using external market/industry expertise and providing clear direction for the development and application of market data and insights into strategy development and sourcing.
- Lead a global community of procurement professionals across Experiential, including leading regular meetings, supporting market workstreams and priorities, and sharing best practices.
- This role is a leadership role in the global community.
- Adhere to and always promote the highest standards of compliance. This includes risk management processes, contract management and cost modelling/benchmarking.
- Work dynamically across categories (including but not limited to Customer A&P categories, sponsorship and influencer, staffing/indirects, production, culture) and pro‑actively look for opportunities to drive further business value and strategy.
- Collaborate and/or support in the delivery of Diageo’s Society 2030 ambition.
- Lead or support sourcing activities.
- Ensure agency commercial terms, capabilities, and contracts are aligned with Diageo’s performance ambitions to maximise Diageo value and mitigate risk.
- Coach and develop talent across the Marketing Procurement community (global and in market).
- Ensure Diageo has leading agency ecosystems, models, and partnerships enabled by strong agency/category performance management, capabilities, JBPs, and strategy.
- Work with Finance, Data & Analytics to enhance spend analytics and A&P investment insights in line with our investment optimisation strategy.
Experience, skills & capabilities required
- Extensive experience in Procurement, Marketing, Commercial or other relevant industry role.
- Exceptional communication skills, verbal, written and presentation.
- Proven track record of consistent performance planning, execution, and impact.
- Strong analytical and financial awareness including a comprehensive understanding of the AOP requirements and financial goals & value drivers aligned to strategy and performance.
- Use of advanced data and analytics (cost modelling & projection) to drive best in class strategies and negotiation plans beneficial.
- Confidence and experience in influencing senior stakeholders and building credible business cases.
- Ability to build and sustain great relationships with multiple collaborators across the globe and collaborate efficiently.
- Demonstrated performance when both leading and working on projects with cross‑functional teams, experience in implementing projects aligned to category and Procurement strategies.
- Track record of generating insights to influence decision‑making and inform transformational opportunities.
Working With Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Global Senior Procurement Category Manager, Experiential Marketing employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Senior Procurement Category Manager, Experiential Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your relevant experience and skills, and don’t forget to showcase your passion for experiential marketing and procurement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and are willing to take that extra step.
We think you need these skills to ace Global Senior Procurement Category Manager, Experiential Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Global Senior Procurement Category Manager. Highlight your relevant experience in procurement and marketing, and don’t forget to showcase your analytical skills and ability to influence stakeholders.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about experiential marketing and how your background aligns with our goals. Be sure to mention any innovative strategies you've implemented in the past.
Showcase Your Achievements: Quantify your achievements wherever possible. If you've contributed to cost savings or improved processes, let us know the numbers! This will help us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Diageo
✨Know Your Numbers
As a Global Senior Procurement Category Manager, you'll be dealing with significant budgets. Brush up on your financial acumen and be ready to discuss how you've managed large-scale budgets in the past. Prepare specific examples of cost savings you've achieved and how you used data to drive decisions.
✨Showcase Your Collaboration Skills
This role requires effective collaboration across various teams. Think of instances where you've successfully partnered with marketing, finance, or other departments. Be prepared to share how you navigated challenges and built relationships to achieve common goals.
✨Demonstrate Strategic Thinking
The interviewers will want to see your ability to develop transformational strategies. Come equipped with examples of how you've created and executed strategies that led to measurable outcomes. Highlight your analytical skills and how you've used insights to influence decision-making.
✨Embrace the Company Culture
Diageo values inclusivity and diversity, so it's essential to align with their culture. Research their 'Society 2030' initiative and think about how your values resonate with theirs. Be ready to discuss how you can contribute to an inclusive environment and support their sustainability goals.
