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For Companies About UsWith over 200 brands sold in nearly 180 countries, we\âre the world\âs leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you\âll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Job DescriptionBusiness Development Executive
About The FunctionOur Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We\âre operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you\âll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We\âll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About The RoleThe Business Development Executive (BDE) is Diageo\âs frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo\âs market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities
Win new listings and grow sales in key independent On Trade outlets
Manage a territory to deliver clear sales and visit targets
Build strong, longâterm relationships with licensees and venue managers
Bring Diageo brands to life through menus, POS and tailored inâvenue activity
Train and engage bar teams to deliver great brand experiences and quality serves
Ensure the right products are available in outlets through effective visit and stock planning
What\âs in it for you?You\âll own your territory end to end, work with worldâclass brands, and build strong commercial skills through handsâon sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
Experience in sales, hospitality, brand activation or a customerâfacing role
A commercial mindset and motivation to deliver against targets
Strong relationshipâbuilding and communication skills
The ability to manage your time effectively and prioritise across a territory
A genuine interest in brands and how consumers experience them
A full, valid driving licence and the ability to travel across the territory
Flexible Working StatementFlexibility is key to our success. Talk to us about what flexibility means to you, so that you\âre supported to own your wellbeing and balance your priorities from day one.
Diversity StatementOur purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you\âll be welcomed and celebrated for who you are just by being you. You\âll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker TypeRegular
Primary Location1HQ
Additional LocationsJob Posting Start Date2026-02-02
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Contact Detail:
Diageo Recruiting Team
Some tips for your application đ«Ą
Show Your Passion: Let your enthusiasm for the role shine through in your application. We want to see how your curiosity and love for brands can contribute to our team. Share specific examples of how you've engaged with brands or customers in the past!
Tailor Your CV: Make sure your CV is tailored to the Business Development Executive role. Highlight your sales experience, relationship-building skills, and any relevant achievements that align with what weâre looking for. A personalised CV shows us youâre serious about joining our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain why youâre excited about this opportunity and how your background makes you a great fit. We love seeing candidates who can connect their experiences to our mission and values.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets to us quickly and efficiently. Plus, youâll find all the details you need about the role and our company culture there!
