At a Glance
- Tasks: Lead the evolution of Diageo's digital performance reporting platform, DCIQ.
- Company: Join Diageo, a global leader in premium drinks with iconic brands like Guinness and Smirnoff.
- Benefits: Enjoy flexible working options, competitive pay, annual bonuses, and share options.
- Other info: Embrace diversity and inclusivity while transforming the future of celebrations worldwide.
- Why this job: Be part of a dynamic team driving brand growth and consumer experiences in a vibrant culture.
- Qualifications: 10+ years in digital product leadership, analytics, or marketing performance required.
The predicted salary is between 43200 - 72000 £ per year.
Job Description :
Job Title : Digital Performance Monitoring & Reporting Product Lead
Location: 1 HQ
Contract: Full time, Permanent
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray, Baileys and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.
About the function:
In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.
About the role:
The Digital Performance Monitoring & Reporting Product Lead plays a critical leadership role in owning and evolving DCIQ , Diageo’s current digital performance reporting platform. This role is responsible for expanding DCIQ into a comprehensive Digital IQ product that serves as a strategic enabler of transparency, adoption, and value realisation across the entire CDT ecosystem.
This is a high-impact, cross-functional role with accountability for product vision, roadmap delivery, partner alignment, and data integration across Engines, tools, and performance metrics.
You will be responsible for:
Own the long-term roadmap for Digital IQ.
Align the roadmap with CDT strategy, Engine needs, and Diageo’s value agenda.
Represent the product in governance meetings and align with CDT leadership.
Expand DCIQ into Digital IQ by integrating KPIs from all Engines (e.g., Catalyst return on investment, CDP engagement, content reuse, digital shelf metrics).
Manage agile product development cycles with internal and vendor teams.
Lead backlog prioritisation, sprint planning, feature testing, and release management.
Oversee platform performance, security, access management, and usability.
Work with Change & Comms to build training materials and toolkits.
Enable senior leaders to supervise value and transformation progress through intuitive dashboards.
Foster a performance-first culture that supports decisions and transparency.
To be successful in this role, you will need:
Minimum of 10 years’ experience in digital product leadership, analytics, marketing performance, or transformation reporting.
Proven experience managing enterprise analytics or reporting products.
Strong background in agile product management and cross-functional team leadership.
Deep understanding of Martech KPIs, NSV, A&P efficiency, and media return on investment.
Outstanding partner engagement skills and ability to translate data into insight.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
We offer a highly competitive rewards and benefits package including: Modern work life balance policies and wellbeing activities
Annual merit increases
Annual bonus
Share options
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Ourambitionistobuildthebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Job Posting Start Date :
2025-06-19 #J-18808-LjbffrDigital Performance Monitoring & Reporting Product Lead in London employer: Diageo
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions flexibility and inclusivity. Our commitment to employee growth is evident through competitive rewards, annual merit increases, and a focus on wellbeing activities, all set against the backdrop of our iconic brands in a dynamic HQ location. Join us to be part of a team that celebrates diversity and fosters innovation, ensuring that every day at work is meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Monitoring & Reporting Product Lead in London
✨Tip Number 1
Familiarise yourself with Diageo's brands and their digital marketing strategies. Understanding how they measure success and the KPIs they focus on will give you an edge in discussions during interviews.
✨Tip Number 2
Network with current or former employees of Diageo, especially those in digital product management or analytics roles. They can provide insights into the company culture and expectations for the Digital Performance Monitoring & Reporting Product Lead position.
✨Tip Number 3
Stay updated on the latest trends in MarTech and digital performance reporting. Being able to discuss recent developments or tools that could enhance Diageo's digital IQ will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your experience with agile product management and cross-functional team leadership. Be ready to share specific examples of how you've successfully led product development cycles and managed stakeholder expectations in previous roles.
We think you need these skills to ace Digital Performance Monitoring & Reporting Product Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital product leadership, analytics, and marketing performance. Use specific examples that demonstrate your ability to manage enterprise analytics or reporting products.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the role and how your background aligns with Diageo's objectives. Mention your understanding of Martech KPIs and your experience in agile product management.
Showcase Leadership Skills:Emphasise your cross-functional team leadership experience. Provide examples of how you've successfully led teams in agile environments and managed product development cycles.
Highlight Cultural Fit:Diageo values diversity and inclusion. In your application, reflect on how you can contribute to an inclusive culture and celebrate diversity within the workplace.
How to prepare for a job interview at Diageo
✨Understand the Product Landscape
Familiarise yourself with Diageo's digital performance reporting platform, DCIQ. Be prepared to discuss how you would expand it into a comprehensive Digital IQ product and align it with the company's strategic goals.
✨Showcase Your Agile Experience
Highlight your experience in managing agile product development cycles. Be ready to provide examples of how you've led backlog prioritisation, sprint planning, and feature testing in previous roles.
✨Demonstrate Data-Driven Insights
Prepare to discuss how you translate data into actionable insights. Bring examples of KPIs you've worked with and how they influenced decision-making in your past roles, especially in relation to marketing performance.
✨Emphasise Cross-Functional Collaboration
This role requires strong partner engagement skills. Be ready to share experiences where you've successfully collaborated with cross-functional teams, particularly in aligning product vision and strategy across different departments.