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- Tasks: Lead social media strategy and drive innovative campaigns across Europe.
- Company: Join a dynamic team at Diageo, reshaping marketing in the digital age.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and performance.
- Why this job: Be at the forefront of social media innovation and make a global impact.
- Qualifications: Experience in social media management and a passion for digital marketing.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are launching the EU Media & Digital Centre - a bold step forward in how we deliver marketing across Europe. This team will be the centre of executional excellence for Media, Content, CRM, Data, Websites and Effectiveness - enabling our brand and category leaders to move faster, work smarter, and connect more meaningfully with consumers. Spanning locations across Europe and working as part of the Global Consumer Digital Team, the Centre brings together specialist talent in AI‑powered media planning, data‑driven creative, performance content, and precision CRM - all in service of delivering world‑class experiences for our brands, at scale and with speed. This is a unique opportunity to be part of a team that’s not just driving campaigns - but helping reshape how marketing works. If you’re excited by performance, collaboration, innovation, and doing meaningful work on a global stage, then this could be the role for you.
Responsibilities
- Strategic and Thought Leadership
- Serve as the regional thought leader shaping Diageo Europe's social media strategy across paid, owned, and earned channels, with a strong focus on driving excellence in the GB market.
- Define the role of social within the broader cross‑channel media mix, clearly articulating how platforms connect to priority audiences, influence the full consumer funnel, and support retailer and commercial objectives.
- Develop and implement best‑practice guidelines for EU paid social, ensuring consistency, effectiveness, and integration across markets and channels.
- Foster strong partnerships with key media owners and platforms to keep Diageo at the forefront of innovation in audience targeting, content formats, creator integrations, and channel capabilities.
- Collaborate closely with culture leads, creators, and market media teams to elevate content quality and ensure best‑in‑class approaches across paid, owned, and earned environments.
- Work in partnership with the Senior Creator Lead (GB) to align creator strategy with paid media planning, ensuring creator content plays its full role across channels.
- Establish and embed a unified measurement framework for social media that links media efficiency, brand effectiveness, and cross‑channel performance into a clear, cohesive view.
- Paid Social Amplification
- Translate MMM insights and performance learnings into clear social planning principles, ensuring all paid social investment is optimised for efficiency, effectiveness, and incremental growth.
- Partner with the wider Media & Digital managers to ensure upcoming influencer and creator activity is strategically amplified through paid media, maximising reach, relevance, and return.
- Provide expert guidance to markets – particularly GB – on how to scale creator and cultural moments across channels, ensuring paid amplification is integrated into broader media plans.
- Oversee the connection between influencer‑led content and paid social activation, ensuring strong creative‑to‑media fit and effective cross‑channel deployment.
- Champion a test‑and‑learn agenda within our transformation framework, for paid social amplification, identifying opportunities to pilot new formats, audiences, and optimisation models, in partnership with the platforms and transformation team.
- Owned Social Consolidation
- Oversee the roadmap of consolidating local handles to global handles across all META accounts in Europe.
- Become a trusted partner of the global social ops team, translating the strategic vision into action.
- Ensure alignment with Diageo's strategic goals by providing updates on progress towards reducing social handles by 75%.
- Platform Management
- Become an expert in two key platforms: Sprinklr & Traackr.
- Ensure 100% compliance from agencies on EU markets usage of Sprinklr for social media activation.
- Have oversight on the social listening trends that are presented to local markets and liaise on the strategic approach to actioning these trends into campaign and content briefs.
- Oversee and approve all requests for admin/ad.
Social Media Manager in City of Westminster employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and content. Use platforms like Instagram or LinkedIn to showcase your work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. So, get clicking and let’s land that dream job together!
We think you need these skills to ace Social Media Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you connect with audiences and how you stay on top of the latest trends. Share examples of your past work that highlight your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your application for this role. We’re looking for someone who understands the unique challenges and opportunities in the EU market. Highlight your experience with paid, owned, and earned channels, and how you've driven success in similar roles.
Be Data-Driven: Since this role involves a lot of data analysis, don’t forget to mention your experience with metrics and performance measurement. We love candidates who can translate insights into actionable strategies, so include any relevant examples that showcase your analytical skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Diageo
✨Know Your Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Sprinklr and Traackr. Familiarise yourself with their features and how they can enhance social media strategies. This will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare examples of how you've shaped social media strategies in previous roles. Be ready to discuss how you’ve defined the role of social within a broader media mix and how it influenced consumer behaviour. This will demonstrate your ability to think critically and strategically.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, be prepared to share experiences where you successfully collaborated with others. Discuss how you’ve partnered with creators or media teams to elevate content quality and drive results. This will illustrate your teamwork abilities.
✨Emphasise Data-Driven Decisions
Be ready to talk about how you’ve used data to inform your social media strategies. Discuss any experience you have with measurement frameworks and how you’ve optimised campaigns based on performance insights. This will show that you understand the importance of analytics in driving success.