At a Glance
- Tasks: Lead brand growth and create impactful marketing strategies for iconic rum brands.
- Company: Join Diageo, a global leader in the drinks industry with over 200 brands.
- Benefits: Enjoy competitive rewards, flexible working, and a supportive team environment.
- Other info: Diverse and inclusive culture that values your unique contributions.
- Why this job: Make a real impact on beloved brands and shape consumer experiences.
- Qualifications: 5-7 years in marketing with strong leadership and stakeholder management skills.
The predicted salary is between 59400 - 72600 £ per year.
Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey.
Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.,
- Deliver brand P&L, growth, market share, brand health and ROI targets across assigned brands and portfolio segments within the rum category.
- Own execution of the end-to-end consumer and shopper journey, bringing global growth drivers and innovation pipeline to life through locally relevant activation.
- Translate consumer, shopper and cultural insights into breakthrough activation plans that drive recruitment, penetration and loyalty.
- Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams to unlock growth opportunities.
- Monitor business performance and optimise investment effectiveness to maximise commercial outcomes.
- Consumer, Category, Shopper & Cultural Understanding with the ability to translate this into business realities
- Brand Building & Activation Excellence
- Commercial and Financial Acumen & Cross-Functional Leadership
- Digital and AI literacy, Degree in Marketing, Business or related discipline.
- At least 5-7 years of marketing, commercial or FMCG experience, with a proven track record of delivering integrated campaigns and business results.
- Demonstrated brilliant execution to impeccably high standards and a deep personal accountability for great performance
- Strong stakeholder management and project leadership skills - must have sufficient gravitas to present to and influence at a senior level
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
- With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks.
From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.
Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best.
You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
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Senior Brand Manager - Rum in City of Westminster employer: Diageo
Diageo is an exceptional employer, offering a dynamic work environment in Runcorn where you can lead a dedicated team in the bottling operation of some of the world's most iconic drinks. With a strong focus on employee development, diversity, and continuous improvement, you'll have the opportunity to make a meaningful impact while enjoying a supportive culture that values your contributions and well-being. Join us to craft memorable moments and grow your career in a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Rum in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diageo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diageo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diageo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diageo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Rum in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diageo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diageo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diageo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diageo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diageo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diageo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
