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- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with a vibrant culture.
- Benefits: Hands-on sales experience, clear targets, and ongoing development support.
- Why this job: Own your territory, work with iconic brands, and develop strong commercial skills.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
This could be the right opportunity for you if you have:
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in Cardiff employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars to chat with managers. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brands! When you get the chance to meet potential employers, talk about your favourite drinks and how you’d bring them to life. Your enthusiasm can be contagious and make you stand out from the crowd.
✨Tip Number 3
Prepare for those interviews by knowing the company inside out. Research their brands, recent campaigns, and market strategies. This shows you’re genuinely interested and ready to contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Business Development Executive in Cardiff
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your passion for sales and brand activation aligns with our mission at Diageo. Make it personal and relatable!
Tailor Your CV: Don’t just send a generic CV! We love seeing how your experience in sales or hospitality directly relates to the Business Development Executive role. Highlight those relevant skills and achievements that make you stand out.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to showcase your relationship-building skills and your understanding of our brands. Keep it engaging and concise!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Understand the On Trade Channel
Research the On Trade channel and its significance in the drinks industry. Be ready to discuss how you would approach building relationships with licensees and venue managers to drive growth in this area.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's culture, growth opportunities, and how they support their employees. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
