Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world's leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing development support.
- Why this job: Make an impact by bringing iconic brands to life and celebrating diverse cultures.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive in Cambridge employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Cambridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where our brands are served. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brands! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to bring their products to life and engage customers – it’ll set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research the company and its brands inside out. Think about how your skills can help them grow in new markets. Being well-prepared shows you’re serious about the role and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest roles and updates there, so keep checking back for opportunities that match your skills and interests.
We think you need these skills to ace Business Development Executive in Cambridge
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your Application: Make sure to customise your application for the Business Development Executive role. Highlight your relevant experience in sales or customer-facing roles, and how you can contribute to our growth in new markets.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly related to the job description.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with their mission.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Demonstrate Curiosity
During the interview, ask insightful questions about the company's growth strategies and how they engage with consumers. This not only shows your curiosity but also your eagerness to contribute to their success.
✨Emphasise Flexibility and Teamwork
Be ready to discuss how you manage your time effectively and work collaboratively with others. Highlight any experiences where you've adapted to changing circumstances or worked in diverse teams, aligning with their commitment to flexibility and inclusivity.
