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- Tasks: Drive sales and build relationships in the On Trade channel with Diageo's top brands.
- Company: Join Diageo, a leader in the beverage industry with a focus on innovation.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing support from experienced leaders.
- Other info: Flexible working options available to support your wellbeing and work-life balance.
- Why this job: Make an impact by bringing world-class brands to life and enhancing customer experiences.
- Qualifications: Sales or hospitality experience, strong communication skills, and a passion for brand activation.
The predicted salary is between 30000 - 40000 ÂŁ per year.
The Business Development Executive (BDE) is Diageo's frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo's market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Doncaster, Hull.
Role Responsibilities- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Qualifications- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
- A minimum of 12 months' active UK driving licence is required
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to own your wellbeing and balance your priorities from day one.
Reasonable AdjustmentsIf you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive - Sheffield & Leeds employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - Sheffield & Leeds
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups in Sheffield and Leeds. It's all about making connections and showing your face – you never know who might be looking for a Business Development Executive!
✨Tip Number 2
Get social! Use platforms like LinkedIn to connect with professionals in the On Trade sector. Share your insights, engage with their content, and don’t hesitate to slide into DMs – a friendly message can go a long way!
✨Tip Number 3
Prepare for those interviews! Research Diageo’s brands and think about how you can bring them to life in venues. Be ready to discuss your sales strategies and relationship-building skills – show them you’re the perfect fit for their team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join us in driving growth across the territory!
We think you need these skills to ace Business Development Executive - Sheffield & Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Executive. Highlight your sales experience, relationship-building skills, and any relevant achievements that show you can drive growth in the On Trade channel.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Diageo's brands and how your background makes you the perfect fit for this role. Be genuine and let your personality come through.
Showcase Your Commercial Mindset: In your application, demonstrate your understanding of the commercial landscape. Share examples of how you've successfully met targets or grown sales in previous roles, as this will resonate with us at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Diageo
✨Know Your Territory
Familiarise yourself with the Sheffield and Leeds areas, especially key independent On Trade outlets. Research their current offerings and think about how Diageo's brands can fit in. This will show your potential employer that you're proactive and genuinely interested in the role.
✨Build Your Brand Knowledge
Dive deep into Diageo's portfolio. Understand the unique selling points of each brand and how they resonate with consumers. Be ready to discuss how you would bring these brands to life in venues, as this is crucial for a Business Development Executive.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built relationships in previous roles. Whether it's through sales or customer service, be ready to share specific instances where your communication skills made a difference. This will highlight your ability to connect with licensees and venue managers.
✨Demonstrate Your Sales Strategy
Think about how you would approach winning new listings and growing sales. Prepare a brief outline of your strategy for managing a territory effectively, including how you would prioritise visits and stock planning. This will demonstrate your commercial mindset and readiness to hit the ground running.