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For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with a vibrant culture.
- Benefits: Hands-on sales experience, competitive salary, and ongoing development support.
- Why this job: Join a dynamic team and work with iconic brands that consumers love.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 43200 £ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where your potential clients hang out. Building relationships is key to landing that Business Development Executive role.
✨Tip Number 2
Show off your passion for brands! When you’re chatting with potential employers, make sure to highlight your genuine interest in their products. Share your ideas on how you’d bring their brands to life in venues – it’ll show you’re not just another candidate, but someone who truly cares.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research the company’s brands, their market presence, and recent news. This will help you answer questions confidently and demonstrate your enthusiasm for helping them grow their business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Business Development Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your Experience: Make sure to highlight any relevant experience in sales, hospitality, or brand activation. We’re looking for those strong relationship-building skills, so share examples that showcase your ability to connect with customers.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Curiosity
During the interview, ask insightful questions about the company's approach to market expansion and brand activation. This not only shows your curiosity but also your eagerness to contribute to their growth.
✨Emphasise Flexibility and Teamwork
Highlight your ability to adapt and work collaboratively. Discuss how you've managed your time effectively in previous roles and how you can bring that flexibility to the Business Development Executive position.
