At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world’s leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing support for growth.
- Other info: Flexible working options to support your wellbeing and work-life balance.
- Why this job: Be part of a dynamic team that celebrates diversity and innovation.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
The predicted salary is between 36000 - 60000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive in Burghead employer: Diageo
At Diageo, we pride ourselves on being a world-leading premium drinks company that values passion, curiosity, and innovation. As a Business Development Executive, you'll enjoy a dynamic work culture that fosters personal growth and development, with opportunities to build strong relationships and drive brand success in vibrant markets. Our commitment to flexibility and inclusivity ensures that every employee feels valued and empowered to thrive in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive in Burghead
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Executive at Diageo, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Diageo. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Executive in Burghead
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Diageo:When writing your cover letter, make sure to tailor your message specifically for Diageo. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Diageo
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Diageo that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Diageo that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Diageo’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
