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- Tasks: Drive sales and build relationships in the On Trade channel for Diageo's brands.
- Company: Join Diageo, a leader in the beverage industry with a focus on innovation.
- Benefits: Own your territory, gain hands-on sales experience, and receive ongoing support from leaders.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make an impact by bringing world-class brands to life and developing your commercial skills.
- Qualifications: Sales or hospitality experience, strong communication skills, and a valid driving licence.
The predicted salary is between 30000 - 40000 ÂŁ per year.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Portsmouth, Southampton, Brighton, Redhill, Tunbridge Wells
Role Responsibilities:
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required:
- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
- A minimum of 12 months’ active UK driving licence is required
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement:
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
Business Development Executive - Brighton and Kent employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - Brighton and Kent
✨Tip Number 1
Get to know the company inside out! Research Diageo’s brands and their market presence. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups in Brighton and Kent. Building relationships with people in the field can open doors and give you insider info on opportunities.
✨Tip Number 3
Practice your pitch! Be ready to talk about how your skills align with the role of a Business Development Executive. Highlight your sales experience and relationship-building abilities to make a strong impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to take on the challenge.
We think you need these skills to ace Business Development Executive - Brighton and Kent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Executive. Highlight your sales experience, relationship-building skills, and any relevant achievements that show you can drive growth in the On Trade channel.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Diageo's brands and how your background makes you the perfect fit for this role. Be genuine and let your personality come through.
Showcase Your Commercial Mindset: In your application, demonstrate your understanding of what drives sales and how you’ve successfully met targets in the past. We want to see that you’re not just about numbers but also about building lasting relationships.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can bring these brands to life in venues.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your commercial mindset.
✨Understand the Territory
Research the Brighton and Kent area, focusing on the On Trade outlets. Be ready to discuss potential opportunities and challenges in the region. This shows that you're proactive and have a strategic approach to managing your territory.
✨Ask Insightful Questions
Prepare thoughtful questions about the role, team dynamics, and Diageo's future plans. This demonstrates your enthusiasm for the position and helps you gauge if the company culture aligns with your values, especially regarding flexibility and diversity.