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For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, work with iconic brands, and receive ongoing development support.
- Why this job: Make an impact by bringing beloved brands to life and celebrating diverse cultures.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About The Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About The Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market‑leading portfolio through strong sales execution and in‑venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive in Brighton employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars where our brands are served. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brands! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to bring Diageo's brands to life and engage customers – it’ll make you stand out!
✨Tip Number 3
Practice your pitch! Whether it's a casual conversation or a formal interview, being able to clearly articulate your experience and how it relates to the role is key. We want to hear how you can drive sales and build relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you can tailor your application to highlight your skills in sales and customer engagement, which are crucial for the Business Development Executive role.
We think you need these skills to ace Business Development Executive in Brighton
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in sales or customer-facing roles. We’re looking for those strong relationship-building skills, so don’t hold back on showcasing them!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. This helps us see how you can contribute to our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with us!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Understand the On Trade Channel
Research the On Trade channel and its dynamics. Be ready to discuss how you would approach building relationships with licensees and venue managers, and how you can bring Diageo's brands to life in those settings.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. This not only shows your enthusiasm but also helps you gauge if the company aligns with your values, especially regarding diversity and flexibility.
