Brand Homes Capability - Business Analyst

Overview

Job Title: Brand Homes Capability – Business Analyst

Location: 1HQ

Type of contract: Full-time, Permanent

Level: L5A

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, Baileys® and many more brands led to the formation of our company in 1997. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small.

In CDT (Consumer Digital Transformation Team), our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in a repeatable way – consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

About the role

The Brand Homes Business Analyst role sits within the Consumer Digital Transformation Team (CDT) and is vital to ensuring successful development and deployment of omnichannel solutions that enhance the visitor experience and boost commercial growth to Diageo Brand Homes.

You will be responsible for:

• Lead requirements gathering sessions with Brand Homes stakeholders, CDT Product Owners, and technical SMEs to capture business needs.
• Document and maintain user stories, business requirements, and acceptance criteria aligned to digital product and data goals.
• Support the configuration and enhancement of Brand Homes platforms, including ticketing and booking engines, CRM integrations, POS, and experience management systems.

• Ensure that requirements align with Diageo’s global digital strategy, DDP2.0 web standards, and compliance requirements (e.g., GDPR).
• Facilitate backlog grooming, sprint planning, and agile ceremonies for development workstreams related to Brand Homes.
• Partner with the Product Owner to manage prioritisation and trade-offs across functional and technical requirements.
• Support UAT planning and execution to ensure high-quality omnichannel solutions are delivered.
• Ensure that reporting and data capture capabilities are embedded in all Brand Homes touchpoints to drive insights and performance optimisation.

Qualifications and Experience Required

• 5+ years of experience in digital or IT business analysis, preferably within consumer-facing industries such as retail, ticketing, events or hospitality.
• Demonstrated experience in agile delivery environments, including working with product backlogs, sprint cycles, and MVP definitions.
• Strong understanding of omnichannel experience design, commerce platforms, ticketing platforms, web technologies, gift card functionality, loyalty and CRM systems.
• Proven ability to collaborate with global and regional stakeholders across commercial, technical, and compliance functions.
• Experience working on integrations across web, POS, and CRM systems is highly desirable.

To be successful in this role, you will need

• Successful definition and documentation of omnichannel product requirements.
• On-time delivery of digital enhancements aligned with the Prometheus roadmap.
• High stakeholder satisfaction from Brand Homes and CDT teams.
• Improved digital engagement and conversion metrics across Brand Homes.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including: Modern work life balance policies and wellbeing activities
• Annual merit increases
• Annual bonus
• Share options

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type : Regular

Primary Location: 1HQ

Additional Locations :

Job Posting Start Date : 2025-06-26