Brand Homes Capability - Business Analyst

Brand Homes Capability – Business Analyst

Join to apply for the Brand Homes Capability – Business Analyst role at Diageo

The Brand Homes Business Analyst role sits within the Consumer Digital Transformation Team (CDT) and is vital to ensuring successful development and deployment of omnichannel solutions that enhance the visitor experience and boost commercial growth to Diageo Brand Homes.

What is a Brand Home? Brand Homes are immersive visitor experiences that bring our iconic brands to life—like the Johnnie Walker Experience in Edinburgh or the Guinness Storehouse in Dublin. These destinations feature retail spaces, bars, restaurants, and event venues, offering world‑class hospitality while showcasing our brand stories and craftsmanship.

We’re seeking a proactive, positive communicator who excels at engaging stakeholders and translating insights into action. The role will work in a roadmap to integrate Brand Homes systems into Diageo’s broader digital platforms, enabling consistent data capture, seamless consumer journeys, and connected omnichannel experiences.

You Will Be Responsible For

• Lead requirements gathering sessions with Brand Homes stakeholders, CDT Product Owners, and technical SMEs to capture business needs.
• Document and maintain user stories, business requirements, and acceptance criteria aligned to digital product and data goals.
• Support the configuration and enhancement of Brand Homes platforms, including ticketing and booking engines, CRM integrations, POS, and experience management systems.
• Ensure that requirements align with Diageo’s global digital strategy, DDP2.0 web standards, and compliance requirements (e.g., GDPR).
• Facilitate backlog grooming, sprint planning, and agile ceremonies for development workstreams related to Brand Homes.
• Partner with the Product Owner to manage prioritisation and trade‑offs across functional and technical requirements.
• Support UAT planning and execution to ensure high‑quality omnichannel solutions are delivered.
• Ensure that reporting and data capture capabilities are embedded in all Brand Homes touchpoints to drive insights and performance optimisation.

Qualifications And Experience Required

• 5+ years of experience in digital or IT business analysis, preferably within consumer‑facing industries such as retail, ticketing, events or hospitality.
• Demonstrated experience in agile delivery environments, including working with product backlogs, sprint cycles, and MVP definitions.
• Strong understanding of omnichannel experience design, commerce platforms, ticketing platforms, web technologies, gift card functionality, loyalty and CRM systems.
• Proven ability to collaborate with global and regional stakeholders across commercial, technical, and compliance functions.
• Experience working on integrations across web, POS, and CRM systems is highly desirable.

To Be Successful In This Role

• Successful definition and documentation of omnichannel product requirements.
• On‑time delivery of digital enhancements aligned with the Prometheus roadmap.
• High stakeholder satisfaction from Brand Homes and CDT teams.
• Improved digital engagement and conversion metrics across Brand Homes.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part‑time, compressed hours, and flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including modern work‑life balance policies and wellbeing activities.
• Annual merit increases.
• Annual bonus.
• Share options.

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense.

Location: 1HQ. Contract type: Full‑time, Permanent. Level: L5A. Worker Type: Regular.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.